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Ford DMS expert joins system provider

Gemini Systems has appointed a former Ford of Britain dealer systems manager to help develop its DMS business.

Martin MacIver has joined its management team as head of manufacturer liaison, bringing a wealth of experience at the manufacturer level to help further build on Gemini Systems' strong relationship with VMs.

"Having dealt with Martin for the last ten years during his tenure at Ford, I am convinced he will add enormous value to the business," said Simon Harrod, managing director.

After more than 30 years of service with Ford in the UK and Europe, involved mainly in corporate and dealer business systems Martin joins Gemini Systems as Head of Manufacturer Liaison.

MacIver said: "My focus will be to help grow the business through a number of initiatives that will demonstrate real business value and efficiency improvements for Gemini Systems customers, aligned with the business objectives of manufacturers."

One in three of the Ford retail dealer network uses Gemini Systems' DMS.

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