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Dealer's road safety scheme set for roll out across Scotland

Galashiels-based dealer John Cleland’s project to improve road safety looks set to be rolled our across Scotland.

He started a scheme which involved refunding young drivers the cost of passing their advanced test. So far, he has paid out £139 for 10 motorists in this region, with a further 12 preparing for the test or waiting to start.

Police back Cleland’s work because of the higher-than-average proportion of crashes on the region’s roads that involve drivers aged under 26.

Cleland now aims to extend the scheme, run in conjunction with the Institute of Advanced Motorists (IAM), to other parts of Scotland and northern England by enlisting 12 other car dealers to follow his lead.

He is holding an open day at his Volvo/Jaguar showroom on January 27 to highlight his initiative, which has also attracted support from the Scottish Government’s Transport Scotland agency.

Cleland said: “We can make this a Scotland-wide initiative. I got involved with the IAM because of the totally damning figure that a road death costs more than £1million - which includes the lost economic output of the person killed. That seems like a ridiculous amount of money.

“Seventeen-year-olds all think they are the next Ayrton Senna, but the idea behind the scheme is to make them more aware of what they are doing.

“In addition, passing the test generally means insurers will give discounts, and I think that will become more and more of a focus.

“I might get some business from the drivers when they are older, or from their parents, but for us it’s the feel-good factor.”

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  • Peter Barnes - 21/01/2013 17:28

    Brilliant idea from an ex BTCC Champion, mind you from what I remember our Nige wanted to send John on one after their coming together. Great initiative from a canny Scot

  • David Manchester - 21/01/2013 17:30

    John - A great idea - well done !