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Alphabet aims to kick-start EV adoption

BMW’s corporate mobility provider, Alphabet, is launching AlphaElectric, a ‘marque neutral’ scheme to drive the adoption of plug-in cars.

Its eMobility team will take business and fleet managers through a four-step process – initial scoping, charging infrastructure, vehicle choice and mobility options – to identify the right model mix.

Only 138 EV units were sold in the UK in 2010, rising to 1,082 in 2011 and 2,254 in 2012.

However, Alphabet says year-on-year sales at August 2013 have shown an increase of more than 70%.

It also points to the growing selection of plug-in vehicles, the growth in the number of public charging points (up to 5,000) and the £37m of government investment earmarked for infrastructure improvements.

Richard Schooling, CEO of Alphabet, said: “Our research suggests that there is a significant opportunity for drivers to take a fresh look at plug-ins.
“AlphaElectric aims to take away the stress and misconception about EVs. We’re confident we can help to double sales again next year.”

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