Manheim-owned classifieds site, Motors (.co.uk), has unveiled new branding ahead of a national TV campaign next year.
Featuring the strapline “Search Smart. Buy Right” and a rejuvenated logo, display advertising has been removed from the homepage.
Andy Coulthurst, managing director of Motors, said: “Our homepage is the first impression our customers have of the site and we wanted to create a clean and clear place from which they could start their search.
“We believe that giving undue prominence to display advertising distracts users from the thing they came to do in the first place, namely find the right car.
“Ultimately, all of our investments are focused on helping motor retailers to sell more cars, more profitably. We will achieve this by making the brand a consumer household name.”
Motors, which received a ‘multi-million pound consumer marketing injection’ from parent company Manheim earlier this year, will reveal its TV, outdoor and print advertising campaign in early 2014.