Subaru is offering free alloys and Snoprox cold weather tyres from Toyo for customers that buy a BRZ between now and February 2014.
Subaru dealers will store the customer’s standard tyre and wheel combination for free too, ready to be refitted when temperature rise above a constant 7 degrees.
The Japanese brand puts the total cost of the free deal at £1,095, including fitting.
BRZ buyers can choose between bright silver or anthracite grey 17-inch alloy wheels to go with the tyres.
Darren James, Subaru UK director for aftersales, said: “The offer of a free set of winter tyres will mean new owners can fully appreciate the BRZ’s blend of light weight, usable power and rear-wheel drive handling, even when the weather takes a turn for the worse.”
Subaru has put together a promotional video to help explain the benefits of cold weather tyres to customers.