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Qoros reveals first dealership

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Qoros has revealed the first images of what its showrooms will look like in China.

Qoros is looking to make a mark in Europe and has brands like Volkswagen, Ford, Skoda and Kia in its sights as competitors. It could arrive in the UK within four years.

The Chinese brand is still considering entry to the UK market and was recently awarded five stars in the Euro NCAP safety test.

While it is unlikely the brand will launch with dealerships of the size shown here in the UK, it is interesting to see the design and approach Qoros is taking with its showrooms.

Qoros (pronounced chorus) is a joint venture between China’s Chery Automobile and Israel Corporation.

An international team of 25 people based in Shanghai is running the business, with executives from Fiat, Tesla, VW and former JLR and BMW engineers, as well as ex-Mini head of design Gert Volker Hildebrand.

Qoros has already started rolling out models of its Qoros3 (see gallery below) to Slovakia and is expected to enter more European countries in 2014.



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