Stoneacre Motor Group has unveiled a new series of television adverts to be shown around popular ITV1 programmes including Emmerdale, Coronation Street, All Star Family Fortunes and the ITV lunchtime and early evening news.
Starting on 20 February, and using the strapline ‘Motoring for Life’, the campaign emphasises that Stoneacre can ‘help you decide on the right car, whatever your situation’.
The adverts see people from all walks of life enjoying vehicles as a right of passage – from their first car, a small-engine runaround, to choosing a suitable family car, to treating themselves to a dream car on reaching retirement.
Aiming for a ‘feel-good campaign’, the company says each advert promotes nostalgia and the importance of family.
Stoneacre managing director, Shaun Foweather, commented: “We created the new branding to reflect the values of our company and the importance we place on retaining customers.
“The TV campaign highlights our continued growth and development.”