The Manheim-owned Motors website has been upgraded using the latest technology to make it ‘fully responsive’ and ‘significantly quicker for the end user’.
Enhanced listings functionality, an intuitive search capability and additional visual content all went live yesterday (Thursday 29 August 2013).
The car detail pages have been fine-tuned using Autonomy’s multi-variant testing tools.
Alongside the traditional make, model, mileage and colour searches, users can now group potential purchases by lowest road tax, group 1 insurance and average MPG.
Customers can also browse solely within a particular advertiser’s stock and commercial vehicles can now be searched for by body style.
Andy Coulthurst, managing director at Motors, said: “We are very excited about our new site. It has been created using cutting-edge technology, including HTML5 and CSS3.
“With visits from non-desktop devices now contributing more than 35% of total visits, we are delighted that the new site displays our dealer’s stock perfectly to millions of monthly users.”