Hyundai UK is in partnership with online site Reevoo, to feature user-generated ratings and reviews for its passenger car line-up on the brand’s website, hyundai.co.uk.
All Hyundai owners have the opportunity to tell potential buyers what their cars are like to live with day-to-day. Along with a product rating on Hyundai’s website, all Reevoo’s verified responses and customer testimonials are also included in search engine results.
Andrew Cullis, marketing director at Hyundai Motor UK, said: “According to Hyundai’s own research, three out of four buyers will read owner reviews as part of their purchase research. That is why we have chosen to carry the Reevoo ratings alongside our products.
“Having these independent reviews improves the customer experience as all the information required to make an informed decision, is in one place. The reviews also benefit us as the manufacturer, as it gives us the chance to build a better understanding of what our owners think. From this feedback, Hyundai can then identify areas to improve existing products and services.”
Each owner scores a Hyundai model based on their own experiences. The Reevoo ratings will also be displayed on Hyundai’s bespoke mobile website.
Steve Hurn, CEO of Reevoo, said: “Customer reviews and ratings are becoming a must-have for any car brand that wants to succeed in a highly competitive market. Consumer emotions and owner opinions play an important role in the purchase journey. Hyundai is one of the world’s fastest growing car companies and we are delighted to be able to partner with the brand on this initiative.”
Hyundai will implement several Reevoo additional functions, including the 'ask an owner' feature that enables potential customers to put questions directly to verified owners and receive unedited answers.
'Brand response' will allow Hyundai to contact customers directly through Reevoo to respond to consumers’ comments and provide them with any additional information they might need.
Hyundai follows Kia and Lexus in partnering with Reevoo to display customer reviews.
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
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