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AM Awards 2014 – Best Dealership: Barnetts Volkswagen

Barnetts MD James Brown, centre, with Sophie Raworth  and The Warranty Group’s Serkan Obuz
Barnetts MD James Brown, centre, with Sophie Raworth and The Warranty Group’s Serkan Obuz


Barnetts Volkswagen does everything right. From a vibrant and modern showroom and excellent customer care to great staff morale and financial results, it ticks all the boxes of what a modern dealership should be.

One may think that having won the AM Sales Team of the Year award last year, Barnetts Volkswagen would stick to the winning formula. However, with a constant aim to improve, managing director Jim Brown made decisions that have led to even higher sales and better customer care.

  AM Awards 2014 winner logo    
  Best Dealership    

The moves changed the longer-term strategy of the sales team from one of focusing on the output to focusing on the input.

As a result, CSI scores are in the mid-90s and the dealership is among the top 10 in Volkswagen’s UK rankings.

The showroom regularly hosts a couple of children’s parties each weekend for free. At the end of each party, Barnetts presents the birthday boy or girl with a number plate bearing their name and age. If that was not enough to give the site a relaxed and vibrant atmosphere, people can bring their dog as well, with a water bowl and dog chews available at reception.

The dealership’s financial performance impressed the judges and auditors. In 2013, Barnetts Volkswagen achieved record turnover, up 11% on 2012. It achieved a 3.8% net margin with net profit up by 31.3%, well above the average for any dealership giving a return on sales of 3.2%. All departments contributed to the improvement.

The dealership made brave decisions in 2013 for long-term growth, they are a pillar of the local community (the business sponsors local sports clubs and events) and go the extra mile to ensure that once someone buys a car or service, they are members of the Barnetts Volkswagen family for life.

Highly commended: Williams Automobiles

Also shortlisted: Bentley Surrey; Bolton Kia; Leicester Audi; Peter Vardy Perth

Previous winners: Strathmore Motors - Volvo (2011); Cross Roads Garage (2012);  Peter Vardy Vauxhall Motherwell (2013)

Category sponsored by The Warranty Group.



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