7: MAKE IT PERSONAL AND RELEVANT
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Eclipse Marketing uses data insights to predict customer
behaviour and to better target meaningful communication, resulting in a 58% uplift in response rates.
Customer Plus’s Beevers warns against ‘bombarding’ customers with offers and advises careful crafting of messages, as bad copy can be as off-putting as badly targeted information.
Phoenix takes individual communication to a new level, with technology that, as a customer enters a dealership, highlights on a screen the last communication sent to them, enabling a more personal conversation.
Chad Sakonchick - 09/04/2014 00:12
In regards to #3 "Don't Rely on the Software," there is some truth to that, but the CRM shouldn't make your life difficult with too much manual logging of customer interactions.