1: Mobile web users have little patience, high demands and expect to be accommodated

Car buyers want to do everything on mobile that they can on your desktop site, but in less time, while watching TV or walking to work and controlling it with just a thumb or finger. If they feel they’re wasting their time, they’ll leave.

Designing for a mobile audience takes a fresh approach, more discipline and tougher decisions. You have to work harder to engage them and they have to clearly understand the value for the time they’re spending on your site. With this in mind, remember:

♦  Re-evaluate key tasks for your users and design for them.

♦  The primary purpose of your mobile homepage should be to identify users’ needs and guide them to the right place.

♦  Typing can be time-consuming on mobiles, so use drop-down menus to filter options.

♦  Menus and lists need to be short and have few overlaps.

Tip 2: Taking shortcuts with your mobile website design will disappoint your users