Digital Marketing
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Technology 25 NovCar buying app wins Autocar’s Drivers of Change Award
An idea for a car buying app has been recognised by Autocar as one of three winners of its inaugural Drivers of Change awards.
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Digital Marketing 25 NovMotors.co.uk launches new ‘How to Car’ video campaign
Motors.co.uk is supporting its dealer partners with a new series of videos aimed at helping consumers planning their next used car purchase.
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Opinion 23 NovAgency model's success 'comes down to numbers' for car retailers, opinion
Today, Capgemini have published a report advocating the transition to an agency model for distribution networks, supported by consumer and dealer surveys in Europe and China.
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Market Insight 23 NovAgency model for car retail now ‘an obligation’ for OEMs, says Capgemini
The adoption of an agency model for the car retail sector is now “not an option but an obligation”, according to a report published by Capgemini today.
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Market Insight 20 NovEV enquiries soared 500% after Government’s 2030 car sales ruling
Electric vehicle (EV) enquiries soared by 500% after this week’s UK Government announcement that it plans to ban the sale of cars and vans powered wholly by petrol or diesel engines in 2030.
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Supplier News 19 NovCar dealers’ online activity up 33% in first 10 days of lockdown
COVID-19 ‘Lockdown 2’ has sparked a rapid rise in the volume of digital car finance deals being forwarded to dealership customers, according to iVendi.
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Manufacturer 19 NovPeugeot offers up to £8,100 off online car sales until end of 2020
Peugeot has increased its deposit contributions by £950 as part of an “Exclusively for You” offer giving motorists up to £8,100 off until the end of 2020.
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Car Dealer News 19 NovCazoo signs 'seven figure' Rugby League World Cup 2021 sponsorship deal
Cazoo is hoping to score a marketing victory with exposure to 14 million UK sports fans after signing a ‘seven figure’ Rugby League World Cup 2021 sponsorship deal.
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Car Dealer News 18 NovSnows sees Click & Go used car sales soar in ‘Lockdown 2’
Snows Motor Group has seen its offer of its ‘Click & Go’ click and collect used car retail offering deliver soaring sales results during COVID-19 ‘Lockdown 2’.
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Supplier News 17 NovHeycar pays for dealers’ car deliveries until end of 2020
Heycar has vowed to foot the bill for vehicle deliveries to customers until the end of 2020 as part of a bid to support car dealers’ online retail efforts during the ongoing COVID-19 crisis.
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Used Cars 17 NovUsed car market remains healthy despite COVID-19 Lockdown 2
The used car sector is showing continued good health in the face of COVID-19 ‘Lockdown 2’, according to Auto Trader.
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Car Dealer News 17 Nov
Cazoo marks 1st anniversary with 10,000th online car sale
Cazoo is set to celebrate the sale of its 10,000th used car just a fortnight before completing its first year of online sales.
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Car Dealer News 16 NovArbury Motor Group focuses on contract hire with ArburyLeasing.co.uk
Arbury Motor Group has begun a new focus on the personal and business contract hire (PCH) car market with the launch of its new Arbury Leasing website.
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Opinion 16 NovPersonalised processes key to car sales conversion in 2021, opinion
As we entered lockdown back in March, many dealers would have feared the worst for 2020 but a strong bounce back in both new and used sales through the summer will have gone some way to mitigating the impact of the pandemic.
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Market Insight 13 NovCommercial vehicle sales ‘unaffected’ by latest lockdown, says Auto Trader
Auto Trader has claimed that interest in commercial vehicles (CV) has been “unaffected” by the latest COVID-19 lockdown restrictions – with online enquiries up 38%.
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Manufacturer 13 NovCupra to accelerate performance with Formentor TV ad campaign
Seat’s Cupra breakaway performance brand is set to accelerate its profile growth with the launch of a television advertising campaign for its new Formentor SUV.
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Supplier News 13 NovVolkswagen Group UK signs deal with Dealer Auction
Dealer Auction will supply digital auction services to Volkswagen Group UK's franchised car retail networks after signing a preferred supplier agreement with the German OEM.
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Retailing 12 NovAM car dealer roundtable goes virtual to discuss COVID-19 challenges
Some car retailers are feeling the pressure as manufacturers demand they to get their digital houses in order to take advantage of any market recovery ahead of what is expected to be a tough Q4, according to delegates at AM’s first virtual round table (held before 'Lockdown 2').
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Supplier News 12 NovBCA to develop new 65-acre remarketing ‘mega centre’ in Bristol
BCA has announced plans to develop a new 65-acre remarketing ‘mega centre’ in Bristol, with the capacity to handle over 120,000 vehicles each year.
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Market Insight 11 NovParkers finds 95% of car buyers remain ‘in market’ despite lockdown
Increasingly stringent COVID-19 mitigation measures across the UK have failed to deter car buyers from their purchasing journey, with 95% still ‘in-market’ according to new research by Parkers.
