Digital Marketing
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Car Model News 16 AugVolkswagen ID.3 EV gets its own YouTube series (video)
Volkswagen has launched a YouTube series dedicated to its ID.3 hatchback which allows potential customers to learn about the new electric vehicle’s (EV) development.
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Latest News 15 AugMazda UK agrees Feefo partnership for enhanced customer experience
Mazda UK has agreed a partnership with Feefo to handle their customer experience on its Mazda.co.uk website.
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Used Cars 15 AugAuto Trader reports biggest decline in used car price growth since 2012
The average asking price of a used car advertised via Auto Trader rose by 2.76% during July but the online marketplace said that the rate of value growth had declined for the first time since August 2012.
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Manufacturer 14 AugVolkswagen TV advert banned due to gender stereotypes
A Volkswagen TV commercial has been banned by the Advertising Standard Authority (ASA) for contravening gender stereotype rules.
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Supplier News 14 AugHeycar used car marketplace launches with VW and Daimler backing
Daimler and Volkswagen-backed online used car retail marketplace Heycar has launched in the UK with a dealers stock of over 100,000 vehicles available for consumers to browse.
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News 8 AugIMDA drives greater car dealer engagement with new website
The Independent Motor Dealers Association (IMDA) has launched a new website to remove “clunkiness” for its car dealer members after helping them drive their own website traffic with the help of Google experts.
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Opinion 8 AugCar sales still need a non-digital approach, a guest opinion
The average British adult spends around 5.9 hours per day consuming digital media, with over half of this spent on smartphones and tablets.
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Digital Marketing 2 Aug
Half of car buyers choose a dealer from online ratings
More than half of car buyers rely on online customer ratings when selecting a car retailer to buy their next car from, CarGurus has said.
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Manufacturer 1 AugVolvo boosts connectivity with free SIM card data in every car
A standard-fit data SIM card offering 100GB of free data will boost the take-up of Volvo connectivity services for the first year of customers’ ownership experience with the Swedish brand.
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Market Insight 1 AugOver a third of car buyers interested in subscription services
Over a third of car buyers have expressed an interest in emerging car subscription services, according to survey results published by Motors.co.uk.
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Supplier News 29 JulGForces signs-up 200th online car retail client
GForces has signed-up its 200th customer for its NetDirector Auto-e online car retail platform after reaching the milestone in “record time”.
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Opinion 25 JulMercedes-Benz’s 25% online car sales target ‘conservative’, says iVendi
While Mercedes-Benz’s aim to complete 25% of new car sales online by 2025 are a welcome development in motor retail the German manufacturer’s targets could be considered “conservative”, says iVendi.
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Manufacturer 23 JulVolkswagen Commercial Vehicles takes van leasing online
Volkswagen Commercial Vehicles and Volkswagen Financial Services UK have taken van leasing online with the launch of a new Contract Hire Direct website.
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Manufacturer 19 JulMercedes-Benz to sell 25% of cars online by 2025
Mercedes-Benz has said that 25% of its new car sales transactions will be completed online by 2025 as it develops a “single log-in” digital strategy offering lifestyle, mobility and shopping solutions to owners and non-owners alike.
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Supplier News 19 Jul
Arnold Clark and Vertu Motors amidst 18 dealer winners of Auto Trader awards
Vertu Motors, Chorley Group, TL Darby Volkswagen and Available Car Supermarkets were among the winners of the 2019 Auto Trader Retailer Awards.
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Supplier News 19 JulAston Barclay app wins gold at UK Digital Experience awards
Aston Barclay beat competition from mobile phone provider 3 and Manchester United football club to be awarded the gold award for Best Mobile Strategy at the UK Digital Experience awards.
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Manufacturer 18 JulVauxhall MD Stephen Norman: ‘I’ve made many, many, many mistakes’
Vauxhall Motors managing director Stephen Norman has admitted “I’ve made many, many, many mistakes” in a candid interview which reflected on his career in automotive marketing.
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Supplier News 17 JulCar buyers perceive dealers' failure to evolve, Auto Trader report finds
Despite the advent of online car retail platforms and an attempt to deliver soft-touch approach in showrooms, 52% of car buyers feel that the sales process has not changed.
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Supplier News 16 JulBCA launches cinch consumer-facing used car marketing website
BCA has launched its cinch consumer-facing online classified with the promise of helping car buyers find, buy and selling used cars.
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Manufacturer 9 JulNew Mitsubishi Motors in the UK website to 'increase customer interaction'
Mitsubishi Motors in the UK has relaunched its consumer website with a more user-friendly focus aimed at elevating the brand’s interaction with its customers.
