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Bowker BMW opens refurbished Preston dealership

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Bowker BMW has completed its expansion and refurbishment of its Preston showroom following a £1 million investment.

The two-phase development, announced last August, has delivered additional showroom capacity to accommodate 16 more cars and 34 in total. The investment has also created a further five new jobs.

The dealership refurbishment and extension was built by Preston contractors JK Beardsworth.

The site features a new customer lounge area instead of traditional showroom desks.

Tom Fox, Bowker managing director, said: “We have a wonderful location here on the Docks in Preston.

“And now we have one of the most advanced BMW dealerships in the country. The new dealership will help us provide an unequalled retail experience for our customers.”

Fox said the businesses needed to update its showroom in order to match the technologically advanced new i3 and i8 models from BMW.

The first phase of the refurbished showroom was completed in time for the launch of the i3 in November

Last year, Bowker unveiled a £600,000 extension to the Mini showroom on the same site.
The extension increased the showroom capacity from three to eight cars creating three new jobs.

In October 2012, Bowker Motor Group opened its first non-franchise Bowker dealership in Osbaldeston near Blackburn on the A59 with an investment of over £750,000. The new dealership on the site formerly occupied by Bay Horse Saab is called ‘Bowker Ribble Valley’ and created 10 new jobs. And in March this year Bowker opened Lancashire’s first Maserati dealership in Osbaldeston.
 



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