Responsive website
The general consensus is that a dealer’s website needs to be responsive, in that it can change its layout or structure depending on whether the consumer is using a PC, tablet or smartphone. GForces built a new website for Jardine Motors in 2013 which uses rich content and numerous digital tools, while Razoom created Jemca Car Group’s website to reflect tablet computer usage with large, clear menus, sideways swiping and one-touch ‘click to call’ buttons for smartphone users.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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