AM Online

The car dealer's 21st-century marketing toolkit

Responsive website

The general consensus is that a dealer’s website needs to be responsive, in that it can change its layout or structure depending on whether the consumer is using a PC, tablet or smartphone. GForces built a new website for Jardine Motors in 2013 which uses rich content and numerous digital tools, while Razoom created Jemca Car Group’s website to reflect tablet computer usage with large, clear menus, sideways swiping and one-touch ‘click to call’ buttons for smartphone users.



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