marketing & data
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Manufacturer 22 NovToyota Hilux advert was environmentally "irresponsible", watchdog rules
Facebook advertising showing Toyota Hilux four-wheel drive pick-up trucks crossing desert and plains similarly to a herd of wildebeest has been deemed socially unacceptable by the Advertising Standards Authority.
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Manufacturer 21 NovVolkswagen invests in tools to help first time EV buyers
Volkswagen is enhancing its website with a series of online tools aimed squarely at those considering their first electric vehicle (EV, plus a new library of bite-sized videos for VW drivers who use YouTube.
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Market Insight 13 NovIncentives and new car discounts: Carmakers working harder to shore up UK market share
Rapid growth in fleet segment new car sales is a sign of carmakers' return to their traditional habits of large volume incentives and increased supply to car rental companies.
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Market Insight 26 OctPrice negotiations biggest worry for car buyers, finds eBay Motors Group
Negotiating a fair price is the biggest worry buyers face when purchasing a car, according to eBay Motors Group’s latest Consumer Insight Panel findings.
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Aftersales 11 SepHalfords strikes at franchised networks with 'Dealer Or No Dealer' marketing campaign
Cycling and motoring chain Halfords is telling motorists they may be paying "over the odds for repairs" and they should use its services with no fear of affecting their car's manufacturer warranty.
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Digital marketing 6 SepThe FCA could crack down on social media “wild west” with finance risk warning labels
The Financial Conduct Authority wants to reduce the risks of finance promotions on social media. AM examines what it means for motor retailers' marketing.
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Supplier News 23 Augcarwow platform to boost dealer 73-plate new car sales campaigns
online marketplace carwow is launching a new campaign to boost retailers’ new car sales efforts during the crucial September plate-change month.
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Dealer profiles 7 AugA good deal, better, certainly delivered for Lookers car dealerships
In 2022 Lookers launched its first major multi-channel brand marketing campaign in more than five years, which the AM Awards judges voted to be the winner of the Marketing Strategy of the Year trophy at the 2023 AM Awards.
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Digital Marketing 19 JulAuto Trader highlights 1,500 highest rated automotive retailers in the UK
Auto Trader is showcasing 1,500 of the top automotive retailers on its marketplace in the UK with its new Highly Rated 2023 initiative.
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Used Cars 5 JulUsed car prices accelerating at fastest rate in eight months
Average used car prices increased by 3.2% in June to £17,756, rising at the fastest rate in eight months, according to the latest data from Auto Trader.
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Manufacturer 28 JunToyota and Hyundai "misleading" EV charging claims criticised by advert watchdog
The UK national sales companies of carmakers Toyota and Hyundai have been warned by the Advertising Standards Authority for making marketing claims about the rapid charging capability of electric vehicles which it has ruled as "misleading".
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Car Dealer News 25 MayCar dealers price drop adverts could be misleading, regulator finds
The advertising watchdog has censured Marshall Motor Group with a ruling that could have implications for all car dealers advertising used cars with a price drop.
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Digital Marketing 16 MayHyundai flexes marketing power for Ioniq 6 with new Spider-Man film
Hyundai is further boosting its brand awareness by featuring its Ioniq vehicles and mobility concepts as part of the new Spider-Man film.
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Used Cars 10 MayUsed EVs post fastest growth as market recovers in Q1, says SMMT
The UK’s used car market rallied with 4.1% growth in Q1 and EVs were the fastest growing sector, up by 56.5%, according to the latest data from the SMMT.
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Aftersales 9 MayCastrol launches new workshop reward scheme
Castrol has launched a new reward scheme app for workshops so they can redeem prizes each time they purchase qualifying products.
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Retailing 31 MarCar dealers' marketing could better appeal to female buyers' triggers
Women will soon be majority of drivers and car buyers, expert suggests, so car dealers and OEMs need to improve their marketing to "trigger" a female shopper into buying.
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Aftersales 17 MarResearch finds average retailer risks £59,145 of aftersales opportunity
Recent research has revealed that the average retailer has £59,145 of aftersales opportunity at risk due to poor data health.
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Car Dealer News 14 MarIsuzu dealer to embark on Icelandic expedition in D-Max AT35
Staff from Hunt Forest Group, an Isuzu dealership in the South of England, will embark on an Icelandic expedition to demonstrate the capability of the brand’s flagship Arctic Trucks AT35 model.
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Supplier News 9 MarIncrease in enquiries but sales and handovers fall, research shows
Research has shown that dealers worked hard to convert enquiries in February and saw a 3.4% increase in the number of test drives. However, sales fell by 7% and handovers by 27%.
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Used Cars 8 MarCar dealers may have to work harder to improve lead conversions, says eBay Motors
eBay Motors Group has said that dealers may have to "work their marketing harder" to reach car buyers earlier and maintain leads until potential customers are ready to buy.
