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Audi – AM Franchise Guide 2014

13

 THE 2014
FRANCHISE GUIDE

  
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The Audi network has hovered around the 120 sites mark for many years, but both sales and market share have been on a consistent upward trajectory.

Its model range continues to grow and the brand has benefited from the increasing popularity of premium badge cars at the expense of mainstream products.

With an enormous product range, Audi’s cars cover traditional sectors as well as important niches. It has overtaken BMW as the best-selling premium car brand in the UK and has increased its market share in 2014, putting it on course to exceed 2013’s total registrations of more than 142,000.

Perhaps unsurprisingly, dealers value the franchise highly, with its NFDA Dealer Attitude Survey scores increasing steadily over the past two years.

As the TT range is about to be renewed with a new model, and plug-in hybrid technology is about to be introduced with the A3 e-tron, there is still room for Audi to grow.

Learn more about this manufacturer on Audi's AMi page. Dealers can register here for a free AMi membership.
 



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