In a bid to showcase Jaguar’s most fuel-efficient model, Idris Elba has embarked on a 750mile road trip in the new XE.
Driving from London to Berlin in winter conditions, whilst documenting his journey through film, Idris will test Jaguar’s new sports saloon.
Elba said: “My work takes me around the world, but I rarely have the time or luxury of getting behind the wheel for myself. I wanted to do this trip and record the experience through a series of short films.
I have long been a fan of Jaguar’s incredible sporting heritage and have been truly impressed with how the brand has evolved over the past few years. It’s a real privilege to drive the new XE on this road trip across Europe.”
Jaguar Land Rover PR Director Fiona Pargeter said: “As a keen driver with a passion for cars, technology and music, Idris is sure to enjoy his exclusive test of the new Jaguar XE. We look forward to seeing how he achieves an economical drive despite challenging winter conditions.
“The XE is packed with innovative technology and as one of the first people in the world to drive the car; Idris will be sharing his experience of these through a series of short films that fans can view online and on social channels.”
The XE is powered by a range of four-and six-cylinder petrol and diesel engines offering a blend of performance, refinement and efficiency from 99g/km CO2 to 250km/h.
The short documentary film will be shared in late February, with some teaser footage of the trip available from February 10 across Jaguar’s social media channels.