A new appointment this week marks the launch of iVendi’s new data analytics department.
Jonathan Gough is joining the company as information analyst and will be responsible for identifying key trends in online motor finance, especially through car portals and dealer web sites.
James Tew, chief executive at iVendi said: “The rapid increase in usage of our dealer web tools over the last two years means that we are now seeing quite considerable amounts of data being produced.
“Potentially, this information will tell us much about how customers behave when looking at new and used car finance online, helping us to create better products for them and for dealers, car portals and manufacturers.”
iVendi’s key products are Quoteware, an online motor finance calculator designed to integrate into any kind of new and used car web site, Car Finance Checker, which allows customers to prequalify themselves for a range of motor finance products, and the newly-launched iVendi Dealer Platform.