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Startin Group opens first Suzuki franchise following acquisition of Hylton-owned St Peters

Paul Bothma, sales manager and Jack Dakin, sales executive for Startin Suzuki

Startin Group has opened its first Suzuki franchise following its acquisition of the Hylton Group-owned St Peters Suzuki in Worcester.

Renamed as Startin Suzuki, the Group is celebrating adding Suzuki to its retail portfolio for the first time in its 178- year history.

The six-car dealership on Bath Road, Broomhall, houses the entire model line-up, spanning the Celerio City car through to the Vitara S compact SUV, and includes the latest generation Swift Sport. It will also host a selection of 25 approved used models.

Suzuki GB’s director of automotive Dale Wyatt said: “We are very pleased to welcome the Startin Group to the Suzuki family. They have been serving customers for nearly two centuries, and are a trusted and recognised name throughout Worcestershire.

“With their unrelenting commitment to providing a high level of care and service, coupled with the appeal of the Suzuki product range, they are an ideal partner to represent our brand and to build our presence across the county. We are delighted to have the Startin Group on board.”

The customer lounge has benefitted from complimentary WiFi and refreshments, and a sales team of motability and business specialists. It will offer on-site servicing and MOTs, as well as warranty and bodyshop repairs.

Startin Group’s managing director Gerald Freeman said: “Adding Suzuki to our existing portfolio made perfect business sense to expand our reach within the area. With today’s more cautious consumers, they are looking for cars which are well-equipped, reliable and are economical to run.

"Plus, with the exciting arrival of the all-new Swift Sport, there’s no better time to be launching our new showroom in Worcester.”

Pictured (L): Paul Bothma, sales manager and Jack Dakin, sales executive for Startin Suzuki

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