Adams Group retention success story with customer returning for 26th Subaru

Adams Group has highlighted a remarkable customer retention story after delivering the 26th consecutive Subaru to Bill Nunn.

Nunn bought his first Subaru from the family run Adam Brothers Subaru dealership in Aylesbury over 30 years ago.

He has owned a wide range of Subaru models over the years, including various Legacy and Impreza wagons, as well as a succession of Foresters, from early variants to the turbocharged XT of the 2000s and now the latest sixth generation Forester in Field specification.

Dane Adams, managing director, Adams Group, said: “We’re proudly a family-run business, one that puts the customer at the centre of all we do, so this sort of long-standing relationship really is satisfying.

"Bill’s been the most loyal of Adams’ customers, and in the intervening years has become a great friend, too.

"He’s always a pleasure to deal with, and we look forward to supporting him with all his Subaru needs for many years to come."

Nunn said his Subarus have never let him down.

He said: "Over three decades, the dealer experience has been just as reliable.

"The team at Adams Brothers have always been attentive, honest and trustworthy; they’re a family business filled with friendly, familiar faces. I couldn’t recommend them highly enough. I’ll certainly be back for more."

Alex Sheward, national sales manager, Subaru UK & Ireland, concluded: “This is a testament to the enduring owner appeal, quality and reliability of Subarus, as well as the level of honest, caring service offered by our dealer network.

"We’re proud of our hard-earned reputation for quality and customer service – moments like these make all the hard work worthwhile. I’d like to take this opportunity to thank Bill for his continued commitment to Subaru and to congratulate the whole team at Adams.”