Stratstone is poised to bring Rolls Royce Motor Cars to Leeds with the creation of the luxury car manufacturer’s first Yorkshire franchise.
The Pendragon-owned operation will build a purpose-built showroom in Leeds next year, offering new and pre-owned Rolls-Royce vehicles, as well as a full aftersales facility.
It marks Stratstone’s first foray into the world of Rolls Royce, adding to a manufacturer representation which already includes Ferrari, BMW, Mini, Porsche, Mercedes-Benz, Jaguar, Land Rover and Aston Martin.
Trevor Finn, chief executive at Pendragon, said: “We’re delighted to be representing Rolls-Royce Motor Cars in Yorkshire with our new Retail Centre opening in Leeds.
“Stratstone is already well established in Yorkshire and a trusted name to represent this iconic brand.
“Whilst experiencing such substantial growth in our key markets of used cars and aftersales, we feel it important to also continue diversifying our business, and believe our partnership with Rolls-Royce presents an excellent opportunity for this, whilst also delivering further growth for both parties.”
Construction of the Retail Centre will begin later this year, and once complete will create a number of job opportunities.
Pendragon recently announced a strong start to 2017 with significant growth in the used cars and aftersales markets, and plans to continue expanding its Evans Halshaw Car Store franchises.
In an interim statement to the London Stock Exchange the AM100 dealer group reported that its revenues had grown 10.4% like-for-like between January 1 and April 26 with underlying profit before tax up 17.6% on the same period last year.
Aftersales gross profit (GP) grew by 7.6% like-for-like, while used vehicle GP was 16.5% ahead and new vehicle GP was flat.
In January Rolls Royce Motor Cars celebrated its most successful year of sales in its 113-year history.
The brand sold 4,011 motor cars across the globe in 2016, an increase of 6% on 2015.