Pendragon will rebrand and restructure its Car Store used car division while driving digital innovation in a new growth strategy which it hopes will deliver an underlying profit before tax of £85m to £90m by 2025.
A ‘false economy’ which has seen the UK’s car retail sector deliver on pent-up demand from the COVID-19 lockdown is masking the true extent of impending redundancies in the sector, Pendragon boss Bill Berman has told AM.
The Evans Halshaw, Stratstone and Car Store car retail businesses will have a “powered by Pendragon” prefix added to their name as part of a rebrand of the AM100 car retail group aiming to add confidence to car buying consumers.
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