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Maxus welcomes new dealership to its growing network

Business handshake

Maxus UK and Ireland has added Rivervale Cars to it’s expanding UK franchised dealership network as part of the company’s expansion plans for 2020.

Through its partnership with Maxus and trading as Rivervale Maxus, the Brighton-based used car and van specialist will specialise in brand-new commercial vehicle sales, including electric light commercial vehicles (LCVs).

Neil Chapman, chief executive at Rivervale Cars, said: “We are joining this exciting brand at a pivotal moment when the demand for electric powered LCVs is on a steep upward trajectory and interest in EV automotive is huge.”

This year, Maxus has rebranded from its original LDV moniker and launched two platform vehicles this month, the Maxus DELIVER 9, the brand’s new flagship LCV, and the e DELIVER 3 - a fully electric medium-size van which clocks 200 miles in a single charge.

Vince Pemberton, chief operations officer at Rivervale Cars, said: “Through Rivervale Leasing we have seen the demand for electric vans increase.

This year alone, we know that over 20% of our LCV leasing enquiries have been on electric vans and now, following the launch of the new platform e DELIVER 3, we anticipate this to be the EV that will really drive further demand.”

Rivervale will bring the Maxus brand to customers in the surrounding areas of Sussex and parts of Hampshire. The company has appointed LCV specialist Rob Semple to head up Maxus sales for the region.

The moves come four years after Mark Barrett, general manager at Maxus UK importer Harris Automotive Distributors UC (Maxus/LDV), told AM that LDV was keen to establish a 40-strong van dealership network and 1,000 annual sales by 2020.

Barrett said: “2020 has been a huge year for Maxus, not only can we offer customers even more variety with the launch of our DELIVER 9 and e DELIVER 3, but we are also expanding our network of dealers, ensuring greater nationwide coverage and easy access to a Maxus van.

“Each of our dealers has an impressive track record and none more so than Rivervale Cars. We look forward to what I’m sure will be a successful future ahead as our partnership gets underway.”

AM webinar: The AM Motor Retail Review (Monday July 6 at 2pm)

This 45-minute webinar will discuss the UK motor retail industry’s achievements in the first month of trading since lockdown ended for England’s car dealers, including:

· June’s new car registrations and used car opportunities.

· The lessons learned from social distanced trading.

· How dealers balance the return to trading and their need to limit their costs.

· Prospects for Q3 and critical steps for success.

Chaired by AM editor Tim Rose, his invited guests will include senior executives of AM100 dealers, suppliers and OEMs, who’ll share their own experiences since lockdown ended and outline some ways dealers can sustain their business recovery.

Rose said: “This is a crucial moment for UK motor retail. The new car registrations data from the first month since lockdown will tell us how strongly the industry is fighting back, and there’ll be feedback on how customers and staff are coping with new processes and PPE in showrooms.

“The lessons of the last few weeks must help motor retail prepare for Q3 and the looming plate-change campaign.”

Guest speakers signed up so far:

Tim Duckers, Cambria Automobiles

Duckers is the motor division managing director of AM100 motor retailer Cambria Automobiles, working alongside chief executive Mark Lavery to lead a portfolio of franchised dealerships from volume mainstream such as Vauxhall and premium brands such as Jaguar Land Rover to high luxury brands such as Bentley and Rolls Royce.

Steve Le Bas, BDO

Le Bas is the head of motor retail at accountants and business advisers BDO. He has some 20 years’ experience working with motor trade clients, including statutory audits, assisting their internal accounting functions and conducting due diligence assignments for prospective motor trade purchasers.

Dale Wyatt, Suzuki GB

As head of automobile at Suzuki GB, Wyatt is responsible for the brand health of Suzuki cars and splits his time between working with the UK management team, Suzuki’s dealer network and the parent company in Japan.

Ian Plummer, Auto Trader

Plummer, commercial director at Auto Trader, joined the car sales platform in 2017 after heading sales operations and franchise management at Volkswagen UK and before 15 years at Renault in roles at both the UK sales company and the head office in Paris.


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