Swedish hypercar manufacturer Koenigsegg is opening a dedicated boutique showroom in the heart of Central London.

It said the flagship Kensington High Street facility marks a significant milestone in Koenigsegg’s expansion strategy and will offer an immersive client experience that showcases its dedication to luxury, innovation and performance.

Various models from the Koenigsegg range will be featured on display, allowing clients the opportunity to explore and experience the Swedish Hypercar up close.

Trained specialists will provide personalised consultations to assist clients in configuring custom colours and materials as well as performance options.

Commenting on the opening Darren McDermott, co-owner of Koenigsegg London, said: “Koenigsegg London will be a fantastic addition to the Koenigsegg network, and we’re delighted to be the UK’s official dedicated distributor and service agent. London is the ultimate destination for the purchase and aftercare of these amazing hypercars and we look forward to welcoming our clients to the Kensington showroom and joining us on this exciting journey.”

Fellow owner James Walker added: “This marks a significant milestone for us, and it’s an absolute honour to represent a brand as prestigious and innovative as Koenigsegg. Our whole team at Koenigsegg London are passionate about these incredible hypercars, and we are eager to share this passion with the city.”

Christian von Koenigsegg, Koenigsegg Automotive founder and CEO, said: “The new facility will be perfectly placed in the UK’s capital to deliver a unique and immersive experience that reflects the exceptional quality, innovation, and performance that define Koenigsegg.”