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AM Dealer Masterclass top tips


​​AnchorFebruary top tips

AnchorLead Management - enquiryMAX

Top tip:

Our stats show that 78% of all orders come within ten days of the enquiry first being logged. If you have customers that haven’t been followed up for 12 days, then you have almost certainly lost that customer.

The numbers never lie, and a shared view of sales data across a business can help to build a sales culture that will pay dividends, and quickly. 

To discover how enquiryMAX can help you increase sales call +44 (0) 113 280 6770 or visit, E:

​​AnchorOnline Vehicle Retailing - iVendi

​Top tip:

Live chat needs to engage out of hours to really work

Car buyers using live chat need to be able to genuinely progress a purchase out of hours if the tool is to have worthwhile value. However, many simply take their contact details with a promise to answer a question by phone or e-mail the following day. What customers expect from online technology in 2018 is immediacy – and an effective way of doing this is to steer the customer through your online purchasing process in real time using live chat. This adds genuine value to your live chat service. 

For more information, visit, or call 0845 226 0503, E:

AnchorMessaging - Contact At Once!                  

Top tip: 

Promote the ability to message everywhere - including advertising

If you want consumers to message with you, the first step is offering the option. The second step is promoting that option! We’ve seen dealers increase messaging adoption 13% by putting their text number as the focus of adverts they ran on their websites. Consider adding yours to existing adverts, signage, talking about it on social media and more. Raise awareness and increase your opportunities! 

 For more information: Text 020 3095 7289  /, E:

AnchorCustomer Reviews - JudgeService

Top tip:        

Measure customer satisfaction and act on the results. Process and people drive profits. Period.  

Contact JudgeService Research by telephone on 01423 225 166 or visit, E:

AnchorSocial media - Marketing Delivery

Top tip: 

Don’t neglect organic

Your local organic content on your FB page, IG account and TW enables these platforms to judge your “relevance” to your intended audience and place your ads accordingly.  

​Marketing Delivery - T: 01892 599913​, 

AnchorCustomer Service - Moneypenny

Top tip:

Give customers a reason to choose you

It’s estimated that 49% of people buying a car admit to doing research on their Smartphone while at a dealership. From a customer service point of view, this means the emphasis is on retailers to give customers a reason to choose them. Think about the ways you do this and the ways you can win both their trust and business. 

To discuss your needs as well as find out more about Moneypenny's no-obligation trial, please contact: 0333 202 1005/, E:

AnchorVideo - CitNOW

Top tip:

Improving CSI

Green or ‘nothing to report’ videos are essential. Introduce yourself and the good news. Provide a quick health check. Show the tyre depths of all four tyres. Comment on the discs, pads and suspension. Offer snippets of extra information as the technician walks under the vehicle. 'Things to watch' are important. These become the amber and red work for tomorrow. The technician is the trusted authority. Make sure to share it with the customer.  

For more information, call 0118 997 7740, visit​,

Website & digital - Autoweb Design

Top tip: 

Calls to Action 

Every page on a website has a purpose. Sometimes it is to get the visitor to another page and sometimes it is to create an enquiry from the page. Where the goal is an enquiry it is important to optimise pages to the call to actions that work for your business. This should involve looking at which lead types result in sales and the profitability of those sales. In order to optimise for profitability properly we recommend looking beyond the button click to optimise forms and the follow-up/autoresponder actions that occur after an enquiry.

To find out more, visit, or call 01757 801 926, E: 

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