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SalesMaster: the digital enabler, driving dealer profitability
Founded in 2009 by Managing Director, Chris Stott, SalesMaster has grown from humble beginnings to now setting the industry standard with its products and helping dealers improve their revenue and profitability. The company offers a portfolio of three main services, namely FLEETBASE, DEMO DIARY and the brand’s flagship STOCKBOOK online platform, currently used by 500+ dealerships throughout the UK.
Buyers have become more discerning and demand a higher level of service than ever before and STOCKBOOK is a proven entity when it comes to arming sales staff with information they need to communicate with customers and increase conversion rates. Customers like Volkswagen UK have quoted selling close to 200 cars within the first day of adopting SalesMaster’s stock management tool, meanwhile long-term partner, Vindis Group uses STOCKBOOK across it’s group given its success in managing a vast array of data across its business.
STOCKBOOK provides the functionality to allow dealers to share stock, which could be with third-party classified websites as well as leasing companies. Stock sharing is as simple as selecting a vehicle(s), using SalesMaster’s smart search and then clicking on a button to share instantly. Once that vehicle is sold, it is automatically updated within the SalesMaster system and removed from the online marketplace and shared views once the transaction is completed. The entire network can see exactly what is available to sell, moreover customers benefit as they will only see available stock on the forecourt without disappointment if it’s already been sold.
In addition, STOCKBOOK allows the visibility of what is deliverable during a specified time period, so users can focus on achieving targets. Dealers can then plan ahead and sell from pipeline stock before it lands or ensure older stock is prioritised for sale before ordering more. Users can also use STOCKBOOK to tag and broadcast stock, effectively communicating vehicle offers instantly using the flexible tagging system to focus team efforts by prioritising specific vehicle groups. Another key advantage for teamwork is the live cross-team sales status management function that makes double-selling a thing of the past. Also, as vehicles are prepared, STOCKBOOK gives factory updates on new vehicle production progress, with a build week and an estimated delivery date.
STOCKBOOK is renowned for its ability to help dealers sell more cars, through more channels more efficiently. It has become an indispensable tool for sales teams to manage available stock as well as senior executives at group level to gain a helicopter overview of sales performance as well as managing pipeline stock across multiple sites and brands. Newly launched within the SalesMaster system is a new reporting tool which allows users to run reports, for their specific account, against a number of chosen criteria, namely: vehicle type (new, used or available) and active users by time (days, months or by year). At the click of a button, a user can see real-time sales performance and make informed decisions based on accurate data with certainty.
SalesMaster understands the unique challenges facing car dealers today and that is why it is an enabler for dealers to turn over stock as quickly and efficiently as possible. STOCKBOOK leads the way when it comes to facilitating dealer profitability and driving greater conversion rates in one of the most competitive retail environments where every sale counts.