Tesla is offering customers who place an order before the end of 2022 the equivalent of 6,000 miles of free electric vehicle (EV) charging from its Supercharger network.

The buying incentive offered by Elon Musk’s California-based brand comes in sharp contrast to the approach of traditional OEMs, most of which are offering no discount as component shortages continue to place vehicle supplies under considerable strain.

While many OEMs are quoting lengthy lead times for new vehicles, promotional material issued by Tesla this week revealed that it has a UK inventory of cars available for sale in the UK now.

An email issued by the brand said: “Tesla has decided to grant free Supercharger credits, equivalent to approximately 6,000 miles of driving, if you take delivery of a Tesla vehicle between December 15 and December 31, 2022.

“The free Supercharger credits will be credited to your Tesla Account in the month of January 2023 and will remain valid for a period of two calendar years from the delivery date.

“The free Supercharger credits cannot be transferred to another vehicle or person and cease to be valid in case of an ownership transfer of your vehicle.”

The marketing communication added: “Tesla shall not be liable in the event that delivery of your vehicle, for whatever reason, cannot happen before December 31, 2022, and you’re not able to benefit from this promotion. Used vehicles are excluded from this promotion.”

Tesla’s free charging offer comes weeks after Cap HPI director of valuations Derren Martin told AM that OEMs prioritisation of electric vehicle (EV) production over petrol and diesel cars was impacting used values.

In a trend also seen by Auto Trader, EVs are starting to depreciate at a faster rate than internal combustion engine (ICE) vehicles, despite strong demand.

Speaking to AM last month, Martin said that the Tesla Model 3 had lost around £5,000 in just short of two months.

Aston Barclay’s November used car Desirability Index, meanwhile, showed that the Model 3 was at the top of auction-goers buying hit list this week.