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New car buyers demanding increasing levels of driver assistance technology


New car buyers are increasingly demanding features that make driving less stressful, such as collision avoidance and parking assistance technology.

Ford Car Buying Trends 2015 studied new car buying habits in 22 European countries.

It showed significant increases in the number of cars bught with technologies that help consumers with key driving demands.

“While manufacturers including Ford are working toward autonomous vehicles, our customers are already embracing many of the smart technologies that make driving and parking easier and safer,” said Roelant de Waard, vice president, marketing, sales and service, Ford of Europe.

“We are seeing increasing demand for features that relieve the stresses of driving, and make it more enjoyable – for example, people have very quickly become accustomed to systems that help them to find a suitable parking space and reverse into it.”

The car manufacturer has seen increased take-up of safety systems in its cars over the last year.

These include ‘active park assist’ that uses sensors and the vehicle’s steering system to help drivers identify a suitable space and steer in to it, and was fitted to more than one in three Ford cars in Europe, up from 28% compared with the previous year.

And more than half of new Ford cars in Europe were equipped with some kind of cruise control technology, rising from 48% to 52%.

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  • tony peters - 27/08/2015 14:47

    Those are the first things I turn off when I get in the car along with lane departure warning

  • Pa Broon - 27/08/2015 17:54

    What happens when it goes wrong. I heard a story about someone reversing out of a car parking space while talking to a friend sitting in the passenger seat. There was an almighty crash as they reversed into the car behind. Asked how they didn't see the other car the reply was that they hadn't heard the audible beeps from the reversing sensors. Why? because they had malfunctioned...Rely on technology all you want but what happens when it fails?