Steve Roberts has been appointed head of sales at Mini UK just over a year after becoming BMW's general manager for corporate sales.
Roberts has more than 25 years’ experience with BMW Group UK.
He was previously in charge of Mini corporate and used cars between 2017 and 2019.
In 2022 Roberts replaced Rob East as BMW's general manager for corporate sales, as East became general manager for national sales.
East had led corporate sales for the BMW and Mini brands since joining the group in 2019.
They were among several management changes within BMW’s UK sales division announced at the same time, after it created the new role of general manager future retail.
BMW is yet to announce who will be replacing Roberts as its general manager for corporate sales.
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As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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