Peugeot models stand out for top 10 retail margin performers in May

The Peugeot 2008 and 3008 have featured  in the top 10 performers for used car retail margin in May, according to Dealer Auction data.

What’s more, Peugeot came third in the brand top 10 for Dealer Auction's latest Retail Margin Monitor, rounding off a big month for the brand.

The Peugeot 2008 chalked up an average profit margin of £2,575, followed by the 3008 with £2,500 – achieving third and fourth place respectively.

At the top of the chart, the Hyundai Tucson clocked the highest profit margin with £2,700 – the biggest margin so far in 2025 – closely followed by the Vauxhall Mokka X (£2,675).

The Nissan Qashqai also continued to perform well as the fastest mover in the chart, selling in 28 days on average. Following the pattern of 2025 so far, May was a month of SUV dominance, taking 80% of the model top 10.

Top 10 models by retail margin for models retailing at <£10,000

Dealer Auction’s marketplace director, Kieran TeeBoon, said: “It’s brilliant to see mainstream brands like Peugeot and Hyundai going toe to toe with premium brands.

"There’s a huge appetite for used cars at the moment, with the SMMT recently announcing that the Q1 market surpassed two million units for the first time since pre-pandemic 2019.

"Interestingly, the Tucson and Qashqai were also among the SMMT’s top 10 most popular used models for the quarter, showing they aren’t just niche profit wins – they also offer consistent, broad-based appeal.”

Looking at the top 10 for models retailing above £10,000, it’s clear that Land Rover models still hold sway.

The Discovery Sport achieved an average margin of £4,325 – again, the top number for 2025 so far – followed by the Range Rover Evoque (£3,925).

Peugeot staked a claim once more, with the 3008 in fifth place (£3,050), while there was a surprise entry in fourth with the Ford Focus (£3,218) – emphasising the importance of holding a varied stocklist.

BMW has topped the chart for makes for models with a retail value of under £10,000 for the past five months. In May, it clocked the highest margin so far this year, with £2,450.

TeeBoon concluded: “BMW has certainly shown its mettle.

"We always see a lot of shuffling in the makes and models charts, but BMW’s dominance is unchallenged in capturing dealer attention.

"However, there was more diversity further down the table, with Mercedes-Benz, Peugeot and Volvo performing well – reinforcing the importance of looking at the latest insights to outpace the market.”

Top 10 makes by retail margin for models retailing at <£10,000