Pure-play software business Pinewood.AI is to acquire Lithia’s 51% stake in their US joint venture giving it full ownership of the operation.

The transaction, valued at £117m, will be settled through the issue of 14.56 million new shares in Pinewood.AI.

Full control will allow Pinewood.AI to accelerate its North American expansion, streamline operations, and remove potential adoption hurdles for other automotive retailers considering the platform.

Alongside the acquisition, Pinewood.AI has secured a five-year contract with Lithia to deploy its Pinewood Automotive Intelligence platform across all of Lithia’s current and future dealerships in the US and Canada by the end of 2028. 

Pinewood.AI anticipates generating around £32.1m in annual recurring revenue once the rollout is complete, with projections reaching £47m by 2028.

The latest AM industry special issue

AM Awards 2025 souvenir special

AM Awards 2025 - why the winners were successful

Find out what it was that made the 2025 AM Awards winners impress the judges in this special souvenir report.

Inside, you can read in detail about what made the Best Dealership of the Year so special, why the Land Rover Defender won the Used Car of the Year trophy and how a relatively new business has astounded its brand partners and the AM Awards judges with its success and taken home a number of trophies.

Plus there is much, much more. The 2025 AM Awards report includes photos from the gala dinner in London at the start of this month. 

Our annual awards programme always reveals the best in the business, and the gala dinner at London's Park Plaza Westminster Bridge Hotel in May was an ideal opportunity to reward companies and individuals for their hard work, innovation and tenacity.

Read now
Author: Aimee Turner
Deputy editor

AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.

She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.

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