Alphera Financial Services has been named Independent Finance Provider of the Year in the Motor Finance Europe Awards 2015.

The company, which provides wholesale and retail finance packages, as well as insurance products for new and used vehicles via dealers and brokers throughout the UK, picked up its award at a ceremony in Munich on April 23.

Judges were impressed with Alphera Financial Services’ efforts to engage with dealers and brokers following the introduction of the new FCA guidelines last year, hosting a series of roadshows and events, as well as a free webinar, to help explain the changes. More than 2,000 dealers and brokers – not just Alphera clients – benefitted from the company’s activities.

Director of Alphera Financial Services Andy Gruber said: “Winning this award comes after a year of innovation and change as we led the charge on making motor finance simpler, more transparent and fair for all customers, as well as our dealer and broker partners.

“It’s testament to the hard work by all the team who continue to put the customers’ needs at the centre of what we do. By introducing a customer-focused model, we have been at the forefront of change in this very competitive sector and we are thrilled that these efforts have been recognised by Motor Finance Europe.

“We are committed to leading the revolution when it comes to motor finance and instilling an even greater culture of treating the customer fairly is paying dividends.”