Former Imperial Cars operations director and Cazoo retail operations director Neil Smith has partnered with Autofinity.

Smith will be providing insight and resource to help dealers implement the technology to pool multiple data sources and create one information silo for each vehicle in stock as part of the partnership, the company said.

As a board advisor and associate consultant, Smith’s automotive retail expertise will also help Autofinity develop its platform and extend its integration capabilities whilst improving customisation of individual dealership and group requirements.

He will also be part of Autofinity Transform Consulting, its newly launched service which identifies how dealers can optimise data flow through system integration alongside a dealer systems audit to understand platform value and connectivity.

Andy Whitehair, chief executive officer at Autofinity, said: “We are very excited to announce this partnership as it will enable us to better shape our product suite to suit exact needs of individual dealers and help us to enhance our technology in keeping with market demands.

“Our goal is to be one step ahead of dealer requirements and develop far more agile practices, Neil’s experience and insights will help us achieve that at a far quicker pace.”

Smith runs his own automotive consultancy, Moitorvait Limited and works with tech suppliers, lenders, start-ups and vehicle retailers across small to large independents, supermarkets and franchised dealer groups.

He joined the Autofinity team at AM Live yesterday (November 10) at the Birmingham NEC.

To view our gallery of images from this year's event, click here.