FCA UK is has launched its first used vehicle locator for the Abarth brand as it targets growth for dealers with its Found Approved and Used programmes.
FCA’s high performance arm is the first of its brands to roll out the new UVL, with the other FCA marques following later this year.
It claims that the new facility gives customers “the complete brand experience” with detailed information and ease of navigation.
Powered by Auto Trader’s API technology, and created especially for FCA by experts, the UVL is optimised for mobile use and will deliver a complete ‘brand’ experience to interested users, listing a range of high quality, low mileage used Abarths, FCA Said.
Tristan Downs, remarketing manager, FCA UK, added: “The UK’s automotive marketplace is evolving at an increasing pace, with car buyers becoming more digitally savvy and expectations of their digital journey being set not just by the car sites but by leading fashion, food and holiday websites too.
“It is imperative to meet consumers on their terms, and for this reason we are excited to announce these plans for a completely new used vehicle locator. I am sure customers will find this, and our other UVLs that follow, very useful.”