Europe’s major independent automotive data publishing companies have joined forces to found a new European Industry Association to ensure fair access to information for aftersales operators.
How can the automotive industry better utilise big data? Jed Mole, European marketing director at Acxiom shares his views.
An about face by European authorities means dealer marketers and service centres fearing the worst from a forthcoming data law now have reason to be far more optimistic.
Data and analytics will be key business drivers for successful dealers who will eventually employ their own data scientists.
AM teamed up with Motoring.co.uk to find out how car consumer needs have changed
The Floow, which provides telematics services to insurers, has won a contract with Renault-Nissan to deliver analytics using original data from future vehicles.
Whilst some might find it a boring subject, more and more focus has been put on the collection of customer and vehicle data in recent times.
Large dealer groups and OEMs are beginning to put data as a more central pillar in their strategies, but the share of data with OEM partners is disjointed.
Car manufacturers have been revealed as the fifth worst sector at keeping its customer data up to date.
Car dealers are being warned of the impact of forthcoming EU law on their freedoms to contact consumers – and the massive financial risk of ignoring them.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
Find out what features are in this month's, and future, issues