Aftersales departments are enjoying a surge in digital innovation that can increase revenues and improve retention.
Cooper Solutions has added electronic appraisal diagrams for vans and motorbikes to its FullAppraisal and FullAuction services.
Close Brothers Motor Finance has relaunched its website, with the intention of improving the user journey for dealers and customers.
Following a trip to this year’s annual NADA convention in Las Vegas, chief executive of The Lead Agency, which owns CarKeys.co.uk, Anton Hanley saw how the need for face-to-face interactions in the car buying process is even more limited than in the UK.
Knowledge is power, or so the saying goes anyway. If that holds true, then today’s motor industry should be more powerful than it’s ever been.
Audi is set to digitalise many of its customer-facing operations and launch 20 new or upgraded vehicles by the end of the year with the help of a £2.4 billion cash injection.
Walk-in enquiries at dealerships were down 10% as manufacturers recorded bumper sales growth in March, according to Dealerweb research.
JCT600 has launched a fully responsive website designed to enhance the customer experience and drive traffic.
Deriving psychological profiles from people’s social media footprints and combining the insights with an increasingly diverse range of communication channels spells enormous potential for the automotive sector.
Monitoring your businesses’ influence on social media is not straightforward.