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3 Suzuki Vitara
AM Franchise Guide 2015 cover

The AM Franchise Guide 2015 outlines each manufacturer brand and the opportunities they present in the near future. To return to the index of brands, click here or on the image above.

This year's AM Franchise Guide is sponsored by 

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After a record year for sales in the UK in 2014, with 13% growth to 37,395 units thanks to strong offers on the Swift and run-out Alto, Suzuki had a more troubled start to 2015.

The Celerio, its Alto replacement, suffered an immediate recall during its February launch, but the problem was quickly resolved and sales are back on track.

Its launch of the new Vitara a few months later went more smoothly, and positive reviews have helped to ensure the SUV is winning over buyers. A fresh approach to the corporate car market has also helped pave the way for Suzuki to increase corporate sales, which now account for a quarter of its registrations.

Dealers score Suzuki 8.6 out of 10 for value. The main improvements they would like to see are in its web presence and the earnings potential of its finance packages.

Among the eight new recruits to its 151-strong network this year are Lifestyle Europe, Read Motor Group and former Škoda dealer ALS Lock.

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