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3 Toyota Avensis
AM Franchise Guide 2015 cover

The AM Franchise Guide 2015 outlines each manufacturer brand and the opportunities they present in the near future. To return to the index of brands, click here or on the image above.

This year's AM Franchise Guide is sponsored by 

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Toyota last saw UK sales of more than 100,000 units in 2009, but it is on the verge of returning to that exclusive group this year.

A 6% rise in sales last year meant total registrations of 94,012, and so far in 2015, registrations are 5.9% ahead of the same period last year.

A new Avensis plus strong corporate sector demand for its Prius and Auris hybrids are driving much of its growth, with its dealers’ business centres tasked with getting out to win their local SME market. The Yaris and Auris are also doing well in the retail market.

New managing director Paul Van Der Burgh joined the UK operation in July, fresh from leading a project to modernise Toyota’s customer-first approach in Europe.

After a rapid decline in franchise value ratings, from 8.1 out of 10 in 2012 to 5.1 in summer 2014, the brand saw a slight improvement through the winter to 5.7.

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