The launch of Jaguar’s much-lauded XE compact executive saloon this year marks a change in the brand as it returns to a volume market segment it exited with the demise of the X-Type in 2010.
A replacement XF will also give Jaguar dealers a reason to be cheerful, and a crossover SUV is due to join the range in 2016 after being revealed at September’s Frankfurt Motor Show.
These new models have to be a success. The brand has aspirations for 50,000 registrations a year by 2018, and is transforming its dealer network in preparation.
Selected partners are developing market areas through acquisition following a review of its franchisees. Those continuing with the brand are required to invest in a new showroom style, often twinned with Land Rover. Recent dealer changes include Vertu’s £0.9m purchase of Bradford Jaguar from Jardine, and Williams Group’s acquisition of Manchester Jaguar from Pendragon. Swansway is preparing a new-build dealership in Crewe.