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Jaguar

3 Jaguar F-Pace
AM Franchise Guide 2015 cover

The AM Franchise Guide 2015 outlines each manufacturer brand and the opportunities they present in the near future. To return to the index of brands, click here or on the image above.

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The launch of Jaguar’s much-lauded XE compact executive saloon this year marks a change in the brand as it returns to a volume market segment it exited with the demise of the X-Type in 2010.

A replacement XF will also give Jaguar dealers a reason to be cheerful, and a crossover SUV is due to join the range in 2016 after being revealed at September’s Frankfurt Motor Show.

These new models have to be a success. The brand has aspirations for 50,000 registrations a year by 2018, and is transforming its dealer network in preparation.

Selected partners are developing market areas through acquisition following a review of its franchisees. Those continuing with the brand are required to invest in a new showroom style, often twinned with Land Rover. Recent dealer changes include Vertu’s £0.9m purchase of Bradford Jaguar from Jardine, and Williams Group’s acquisition of Manchester Jaguar from Pendragon. Swansway is preparing a new-build dealership in Crewe.



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