Kia’s target is for 100,000 annual UK registrations by 2018. With a goal of 80,000 for 2015 and more than 50,000 units registered by September, the Korean brand, steered by chief executive Paul Philpott, seems well along the path to success.
Helping Kia Motor UK along the way will be a replacement D-segment Optima, a B-segment SUV, the new Sorento large SUV and the brand’s first sports car, plus plug-in hybrid technology. A replacement for its stylish and in-demand Sportage is also on its way in Q1 2016.
Franchisees rated the brand’s value at 8.5 out of 10 in the Winter 2015 NFDA Dealer Attitude Survey. That came after 2014’s record registrations, 1.6% average dealer returns and a best-ever £148,000 profit per dealership. The network has expanded slightly in 2015, from 181 to 185 sites, with additions including Brayley Kia in Enfield and Burrows in Barnsley.