AM Online

Kia

3 Kia Optima
AM Franchise Guide 2015 cover

The AM Franchise Guide 2015 outlines each manufacturer brand and the opportunities they present in the near future. To return to the index of brands, click here or on the image above.

This year's AM Franchise Guide is sponsored by 

Supagard logo

and

Autoweb Design logo

Kia’s target is for 100,000 annual UK registrations by 2018. With a goal of 80,000 for 2015 and more than 50,000 units registered by September, the Korean brand, steered by chief executive Paul Philpott, seems well along the path to success.

Helping Kia Motor UK along the way will be a replacement D-segment Optima, a B-segment SUV, the new Sorento large SUV and the brand’s first sports car, plus plug-in hybrid technology. A replacement for its stylish and in-demand Sportage is also on its way in Q1 2016.

Franchisees rated the brand’s value at 8.5 out of 10 in the Winter 2015 NFDA Dealer Attitude Survey. That came after 2014’s record registrations, 1.6% average dealer returns and a best-ever £148,000 profit per dealership. The network has expanded slightly in 2015, from 181 to 185 sites, with additions including Brayley Kia in Enfield and Burrows in Barnsley.



Most popular articles in AM Franchise Guide 2015

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.

Supagard logo

Advertisement feature:

As a leading brand established for 27 years, Supagard is recommended by 15 manufacturers and recognises the importance of supporting them and their dealer networks to grow profitability.

Advertisement feature:

At Autoweb Design, our business is to provide advanced design and online marketing services to motor dealerships and manufacturers.