AM’s latest poll is about finance brokers. So far there is an overwhelming answer of ‘no’ to whether brokers can be beneficial to dealers.
I’ve been speaking to brokers, people that use brokers, people that think that brokers are null and void and everything in between.
In terms of financial uncertainty, can a broker help increase business? Or are they taking more money off you, when you could be finding these finance deals yourself?
Of course, there is every side to the argument. Dealers who definitely see the sense in using them and dealers who aren’t so certain that they can be of assistance.
I think this one’s much down to individual opinion. But it certainly is something to think about for dealers in the current climate.
Find out more about finance brokers in the motor industry in AM’s F&I supplement, out with AM’s 21 October issue.