AM Online

Registration Pressures

Right now the SMMT will be about to close the book on November’s registrations.
At AM, we get to publish the final registration figures once the month has closed. But how true a picture is this, in reality?

According to senior executives of several vehicle manufacturers, it would be fascinating to watch the daily registration figures in the final week of the month. For some volume European brands, it’s as if the last few days of the month become a buyer magnet, as up to half of their monthly total sales suddenly pours in.

Makes me wonder just how much the retail sector is made up of pre-registrations. Still, from a consumer’s point of view, I’m more than happy to bag a six-mile bargain if the dealer’s happy to rely on his back-end volume bonus.

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