Marshall doubles BYD representation with three new locations

Marshall will double its representation with BYD with three new locations taking the group to six in total so far.

The dealer group first added the Chinese brand to locations in Maidstone, Northampton, and Peterborough in December last year.

BYD will now be added to three new stores: St. Neots in August, as well as Ashford and Canterbury with openings due for September.

Gary Savage, chief executive of Marshall's parent company Constellation Retail, said: "These additional stores reinforce the group’s ambition to develop a balanced portfolio of brands with an innovative and diverse offering for future mobility.

"Our enhanced geographical presence creates a network of locations in close proximity, reinforcing our commitment to providing greater convenience and delivering exceptional, consistent customer experiences."

BYD cemented its position as the nation’s fastest-growing brand since its March 2023 launch, having increased its sales volume by 658% with 8,700 cars sold in 2024.

BYD entered the UK market with the Atto 3 C-segment SUV and has since introduced four additional models in under two years with the Sealion 7 set to expand the lineup in the coming months.

This includes its Denza B5 premium 4x4, which aims to be a serious challenger to models like the Defender.