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AM Online

Subaru – XV

January 2012

Subaru plans to introduce the new XV to the European market as its strategic model to provide customers with “Enjoyment and Peace of Mind” through Subaru’s new “Confidence in Motion” brand statement.

The fundamental product concept that Subaru adopted for the XV is “Urban Adventure.” In specific terms, a vehicle that would be perfectly suited to exciting, lively, yet stress-free use in the city.