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Dealer new car sales per franchised outlet

Taking the SMMT's monthly new car registration figures for each of the major manufacturers and the number of new car franchised outlets for each of these in the UK we present here the average registration total for each outlet per month.

Here you'll find all-brand averages over time and can analyse the results by brand.

All-market average new car sales per outlet

Source: SMMT
2018
2017

All-market average new car sales per outlet

AVG Jan Feb Mar Apr
2018 32.11 15.95 92.68 33.18
2017 35.66 16.98 114.88 31.07

Top five brands

Jan
2018
Feb
2018
Mar
2018
Apr
2018
Audi 98.38 51.61 249.73 109.46
Mercedes-Benz UK 94.37 47.94 251.47 93.34
BMW 60.81 46.19 218.27 62.61
Volkswagen UK 56.41 32.13 172.01 66.40
Land Rover 45.28 12.20 135.41 40.87

Bottom five brands

Jan
2018
Feb
2018
Mar
2018
Apr
2018
Lotus 0.67 0.67 2.00 1.78
Chevrolet UK 0.33 0.33 5.00 0.00
Subaru 2.21 0.89 10.57 2.19
SsangYong 3.17 1.10 10.39 2.60
Rolls-Royce Motor Cars 3.25 0.50 8.11 6.86


New car sales per outlet

To achieve a whole-market view of new car sales per outlet AM has taken the total number of new car sales so far this year and divided by the total number of new car franchised outlets in the UK, giving an average figure per dealership for all brands submitting data to the SMMT.

The year-on-year figures, together with the percentage variation, is given below in a table, from 2012.

Source: SMMT
Total new car sales Total franchised outlets New car sales per outlet % Change
2018 886,400 5,279 167.91 -66.27%
2017 2,540,617 5,103 497.87 -7.41%
2016 2,692,786 5,008 537.70 +2.62%
2015 2,633,503 5,026 523.98 +6.47%
2014 2,476,435 5,032 492.14 +11.76%
2013 2,264,737 5,143 440.35 +12.12%
2012 2,044,609 5,206 392.74 +5.85%
2011 1,941,253 5,232 371.03 -1.05%
2010 2,030,846 5,416 374.97 +2.57%
2009 1,994,999 5,457 365.59 -6.98%
2008 2,131,795 5,424 393.03 -5.50%
2007 2,404,007 5,780 415.92 +5.20%
2006 2,344,864 5,931 395.36 -6.46%
2005 2,439,717 5,772 422.68 -3.93%
2004 2,567,269 5,835 439.98 +0.82%
2003 2,579,050 5,910 436.39 -2.29%
2002 2,563,619 5,740 446.62 N/A

YTD new car sales per outlet

Source: SMMT
Total new car sales Total franchised outlets New car sales per outlet % Change
2018 886,400 5,277 167.97 -15.42%
2017 972,092 4,895 198.59 +3.46%
2016 961,285 5,008 191.95 +4.82%
2015 920,366 5,026 183.12 +6.53%
2014 864,942 5,032 171.89 +15.02%
2013 768,555 5,143 149.44 +10.21%
2012 705,878 5,206 135.59 +1.92%
2011 696,082 5,232 133.04 -5.24%
2010 760,341 5,416 140.39 +24.80%
2009 613,833 5,457 112.49 -28.97%
2008 859,017 5,424 158.37 +6.61%
2007 858,639 5,780 148.55 +5.84%
2006 832,422 5,931 140.35 -8.05%
2005 880,962 5,772 152.63 -5.56%
2004 943,008 5,835 161.61 +5.28%
2003 907,252 5,910 153.51 -5.42%
2002 931,682 5,740 162.31 N/A