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Dealer new car sales per franchised outlet

Taking the SMMT's monthly new car registration figures for each of the major manufacturers and the number of new car franchised outlets for each of these in the UK we present here the average registration total for each outlet per month.

Here you'll find all-brand averages over time and can analyse the results by brand.

All-market average new car sales per outlet

Source: SMMT
2017
2016

All-market average new car sales per outlet

AVG Jan Feb Mar Apr May Jun Jul Aug Sep Oct
2017 35.31 16.81 113.74 30.76 37.58 49.06 32.36 15.18 85.20 N/A
2016 33.65 16.54 102.88 37.59 40.38 50.73 35.41 16.19 93.16 35.73

Top five brands

Jan
2017
Feb
2017
Mar
2017
Apr
2017
May
2017
Jun
2017
Jul
2017
Aug
2017
Sep
2017
Oct
2017
DS 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,850.00 0.00
Audi 102.42 45.94 270.76 114.86 120.74 132.29 112.14 54.79 257.56 0.00
Mercedes-Benz UK 105.23 49.19 287.82 107.62 118.23 126.73 93.69 38.21 253.47 0.00
BMW 58.14 41.91 238.86 77.24 87.20 130.27 61.79 31.34 215.51 0.00
Volkswagen UK 59.21 33.45 180.30 45.45 71.49 103.37 62.92 31.47 165.15 0.00

Bottom five brands

Jan
2017
Feb
2017
Mar
2017
Apr
2017
May
2017
Jun
2017
Jul
2017
Aug
2017
Sep
2017
Oct
2017
Lotus 1.39 1.33 2.17 1.61 0.11 2.56 1.56 0.83 1.11 0.00
Lamborghini 1.38 0.75 0.75 2.00 1.88 1.75 2.25 1.13 6.50 0.00
Subaru 2.58 0.70 10.23 1.78 2.25 2.93 2.20 0.63 7.29 0.00
Abarth 2.53 1.48 10.77 2.42 3.88 4.98 3.13 1.71 8.97 0.00
Rolls-Royce Motor Cars 5.14 0.86 12.86 2.86 4.86 4.29 6.57 0.86 8.14 0.00


New car sales per outlet

To achieve a whole-market view of new car sales per outlet AM has taken the total number of new car sales so far this year and divided by the total number of new car franchised outlets in the UK, giving an average figure per dealership for all brands submitting data to the SMMT.

The year-on-year figures, together with the percentage variation, is given below in a table, from 2012.

Source: SMMT
Total new car sales Total franchised outlets New car sales per outlet % Change
2017 2,066,422 5,080 406.78 -23.83%
2016 2,692,786 5,042 534.07 +2.51%
2015 2,633,503 5,055 520.97 +6.41%
2014 2,476,435 5,058 489.61 +11.77%
2013 2,264,737 5,170 438.05 +12.12%
2012 2,044,609 5,233 390.71 +5.87%
2011 1,941,253 5,260 369.06 -1.27%
2010 2,030,846 5,433 373.80 +2.57%
2009 1,994,999 5,474 364.45 -6.98%
2008 2,131,795 5,441 391.80 -5.59%
2007 2,404,007 5,793 414.98 +5.16%
2006 2,344,864 5,942 394.63 -6.57%
2005 2,439,717 5,776 422.39 -3.95%
2004 2,567,269 5,838 439.75 +0.84%
2003 2,579,050 5,914 436.09 -2.31%
2002 2,563,619 5,743 446.39 N/A

YTD new car sales per outlet

Source: SMMT
Total new car sales Total franchised outlets New car sales per outlet % Change
2017 2,066,422 5,079 406.86 -11.98%
2016 2,330,663 5,042 462.25 +2.73%
2015 2,274,550 5,055 449.96 +6.45%
2014 2,137,910 5,058 422.68 +11.94%
2013 1,952,238 5,170 377.61 +11.52%
2012 1,771,861 5,233 338.59 +5.51%
2011 1,688,038 5,260 320.92 -1.33%
2010 1,767,154 5,433 325.26 +5.60%
2009 1,685,981 5,474 308.00 -12.84%
2008 1,922,771 5,441 353.39 -2.85%
2007 2,107,312 5,793 363.77 +5.14%
2006 2,055,739 5,942 345.97 -5.93%
2005 2,124,377 5,776 367.79 -4.61%
2004 2,250,822 5,838 385.55 +1.14%
2003 2,254,539 5,914 381.22 -2.58%
2002 2,247,369 5,743 391.32 N/A