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Dealer new car sales per franchised outlet

Taking the SMMT's monthly new car registration figures for each of the major manufacturers and the number of new car franchised outlets for each of these in the UK we present here the average registration total for each outlet per month.

Here you'll find all-brand averages over time and can analyse the results by brand.

All-market average new car sales per outlet

Source: SMMT
2021
2020

All-market average new car sales per outlet

AVG Jan Feb Mar Apr May
2021 18.43 10.49 58.00 28.88 31.96
2020 30.56 16.31 52.03 0.88 4.15

Top five brands

Jan
2021
Feb
2021
Mar
2021
Apr
2021
May
2021
Audi 57.24 32.30 166.13 96.99 111.64
Mercedes-Benz UK 53.23 30.54 171.88 69.90 76.73
BMW 48.29 27.17 144.85 60.39 71.70
Volkswagen UK 35.37 23.14 110.74 62.26 76.70
Land Rover 29.74 15.06 123.66 52.25 45.03

Bottom five brands

Jan
2021
Feb
2021
Mar
2021
Apr
2021
May
2021
Lotus 1.41 0.41 1.35 1.29 1.88
SsangYong 0.76 0.27 2.82 1.69 1.94
Subaru 0.42 0.31 3.58 1.78 2.19
Smart 1.12 0.79 3.52 1.69 1.97
Abarth 0.66 0.70 4.46 1.71 2.52


New car sales per outlet

To achieve a whole-market view of new car sales per outlet AM has taken the total number of new car sales so far this year and divided by the total number of new car franchised outlets in the UK, giving an average figure per dealership for all brands submitting data to the SMMT.

The year-on-year figures, together with the percentage variation, is given below in a table, from 2012.

Source: SMMT
Total new car sales Total franchised outlets New car sales per outlet % Change
2021 721,672 4,884 147.76 -55.58%
2020 1,630,806 4,902 332.68 -22.62%
2019 2,310,969 5,375 429.95 -2.25%
2018 2,367,144 5,382 439.83 -12.00%
2017 2,540,617 5,083 499.83 -7.32%
2016 2,692,786 4,993 539.31 +2.58%
2015 2,633,503 5,009 525.75 +6.41%
2014 2,476,435 5,012 494.10 +11.84%
2013 2,264,737 5,126 441.81 +12.11%
2012 2,044,609 5,188 394.10 +5.85%
2011 1,941,253 5,214 372.32 -0.82%
2010 2,030,846 5,410 375.39 +2.48%
2009 1,994,999 5,446 366.32 -6.99%
2008 2,131,795 5,413 393.83 -5.46%
2007 2,404,007 5,771 416.57 +5.26%
2006 2,344,864 5,925 395.76 -6.32%
2005 2,439,717 5,775 422.46 -3.93%
2004 2,567,269 5,838 439.75 +0.84%
2003 2,579,050 5,914 436.09 -2.31%
2002 2,563,619 5,743 446.39 N/A

YTD new car sales per outlet

Source: SMMT
Total new car sales Total franchised outlets New car sales per outlet % Change
2021 721,672 4,884 147.76 +42.56%
2020 508,093 4,902 103.65 -48.21%
2019 1,045,759 5,225 200.15 -1.90%
2018 1,079,049 5,289 204.02 -13.80%
2017 1,158,357 4,894 236.69 +1.45%
2016 1,164,870 4,993 233.30 +4.43%
2015 1,119,072 5,009 223.41 +5.74%
2014 1,058,974 5,012 211.29 +14.17%
2013 948,666 5,126 185.07 +10.60%
2012 868,166 5,188 167.34 +3.07%
2011 846,513 5,214 162.35 -3.84%
2010 913,436 5,410 168.84 +22.81%
2009 748,691 5,446 137.48 -28.32%
2008 1,038,289 5,413 191.81 +5.98%
2007 1,044,436 5,771 180.98 +4.88%
2006 1,022,424 5,925 172.56 -6.76%
2005 1,068,862 5,775 185.08 -5.01%
2004 1,137,488 5,838 194.84 +4.06%
2003 1,107,311 5,914 187.24 -5.70%
2002 1,140,351 5,743 198.56 N/A