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Dealer new car sales per franchised outlet

Taking the SMMT's monthly new car registration figures for each of the major manufacturers and the number of new car franchised outlets for each of these in the UK we present here the average registration total for each outlet per month.

Here you'll find all-brand averages over time and can analyse the results by brand.

All-market average new car sales per outlet

Source: SMMT
2023
2022

All-market average new car sales per outlet

AVG Jan Feb Mar Apr
2023 26.71 15.07 58.31 26.80
2022 23.43 12.33 51.43 24.22

Top five brands

Jan
2023
Feb
2023
Mar
2023
Apr
2023
Audi 78.50 40.27 165.56 98.95
MG 91.77 12.52 151.01 62.15
Volkswagen UK 58.07 31.86 101.62 54.94
Mercedes-Benz UK 40.56 17.82 132.60 41.27
Porsche Cars Great Britain 51.34 16.20 105.43 53.60

Bottom five brands

Jan
2023
Feb
2023
Mar
2023
Apr
2023
Smart 0.45 0.07 0.56 0.43
Abarth 0.12 0.16 0.67 0.61
SsangYong 1.69 0.90 4.15 2.40
Subaru 1.38 0.51 6.18 1.13
Alfa Romeo 1.55 1.30 4.74 2.74


New car sales per outlet

To achieve a whole-market view of new car sales per outlet AM has taken the total number of new car sales so far this year and divided by the total number of new car franchised outlets in the UK, giving an average figure per dealership for all brands submitting data to the SMMT.

The year-on-year figures, together with the percentage variation, is given below in a table, from 2012.

Source: SMMT
Total new car sales Total franchised outlets New car sales per outlet % Change
2023 619,784 4,884 126.90 -61.60%
2022 1,614,018 4,884 330.47 -1.55%
2021 1,639,395 4,884 335.67 +0.90%
2020 1,630,806 4,902 332.68 -22.62%
2019 2,310,969 5,375 429.95 -2.25%
2018 2,367,144 5,382 439.83 -12.00%
2017 2,540,617 5,083 499.83 -7.32%
2016 2,692,786 4,993 539.31 +2.58%
2015 2,633,503 5,009 525.75 +6.41%
2014 2,476,435 5,012 494.10 +11.84%
2013 2,264,737 5,126 441.81 +12.11%
2012 2,044,609 5,188 394.10 +5.85%
2011 1,941,253 5,214 372.32 -0.82%
2010 2,030,846 5,410 375.39 +2.48%
2009 1,994,999 5,446 366.32 -6.99%
2008 2,131,795 5,413 393.83 -5.46%
2007 2,404,007 5,771 416.57 +5.26%
2006 2,344,864 5,925 395.76 -6.32%
2005 2,439,717 5,775 422.46 -3.93%
2004 2,567,269 5,838 439.75 +0.84%
2003 2,579,050 5,914 436.09 -2.31%
2002 2,563,619 5,743 446.39 N/A

YTD new car sales per outlet

Source: SMMT
Total new car sales Total franchised outlets New car sales per outlet % Change
2023 619,784 4,884 126.90 +13.90%
2022 544,123 4,884 111.41 -3.80%
2021 565,598 4,884 115.81 +16.37%
2020 487,840 4,902 99.52 -40.36%
2019 862,049 5,166 166.87 -0.51%
2018 886,400 5,285 167.72 -15.79%
2017 972,092 4,881 199.16 +3.44%
2016 961,285 4,993 192.53 +4.78%
2015 920,366 5,009 183.74 +6.47%
2014 864,942 5,012 172.57 +15.10%
2013 768,555 5,126 149.93 +10.19%
2012 705,878 5,188 136.06 +1.92%
2011 696,082 5,214 133.50 -5.01%
2010 760,341 5,410 140.54 +24.69%
2009 613,833 5,446 112.71 -28.98%
2008 859,017 5,413 158.70 +6.66%
2007 858,639 5,771 148.79 +5.91%
2006 832,422 5,925 140.49 -7.91%
2005 880,962 5,775 152.55 -5.56%
2004 943,008 5,838 161.53 +5.29%
2003 907,252 5,914 153.41 -5.44%
2002 931,682 5,743 162.23 N/A