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Dealer new car sales per franchised outlet

Taking the SMMT's monthly new car registration figures for each of the major manufacturers and the number of new car franchised outlets for each of these in the UK we present here the average registration total for each outlet per month.

Here you'll find all-brand averages over time and can analyse the results by brand.

All-market average new car sales per outlet

Source: SMMT
2021
2020

All-market average new car sales per outlet

AVG Jan Feb Mar
2021 18.43 10.49 58.00
2020 30.56 16.31 52.03

Top five brands

Jan
2021
Feb
2021
Mar
2021
Audi 57.24 32.30 166.13
Mercedes-Benz UK 53.23 30.54 171.88
BMW 48.29 27.17 144.85
Volkswagen UK 35.37 23.14 110.74
Land Rover 29.74 15.06 123.66

Bottom five brands

Jan
2021
Feb
2021
Mar
2021
Lotus 1.41 0.41 1.35
SsangYong 0.76 0.27 2.82
Subaru 0.42 0.31 3.58
Smart 1.12 0.79 3.52
Abarth 0.66 0.70 4.46


New car sales per outlet

To achieve a whole-market view of new car sales per outlet AM has taken the total number of new car sales so far this year and divided by the total number of new car franchised outlets in the UK, giving an average figure per dealership for all brands submitting data to the SMMT.

The year-on-year figures, together with the percentage variation, is given below in a table, from 2012.

Source: SMMT
Total new car sales Total franchised outlets New car sales per outlet % Change
2021 424,559 4,884 86.93 -73.87%
2020 1,630,806 4,902 332.68 -22.62%
2019 2,310,969 5,375 429.95 -2.25%
2018 2,367,144 5,382 439.83 -12.00%
2017 2,540,617 5,083 499.83 -7.32%
2016 2,692,786 4,993 539.31 +2.58%
2015 2,633,503 5,009 525.75 +6.41%
2014 2,476,435 5,012 494.10 +11.84%
2013 2,264,737 5,126 441.81 +12.11%
2012 2,044,609 5,188 394.10 +5.85%
2011 1,941,253 5,214 372.32 -0.82%
2010 2,030,846 5,410 375.39 +2.48%
2009 1,994,999 5,446 366.32 -6.99%
2008 2,131,795 5,413 393.83 -5.46%
2007 2,404,007 5,771 416.57 +5.26%
2006 2,344,864 5,925 395.76 -6.32%
2005 2,439,717 5,775 422.46 -3.93%
2004 2,567,269 5,838 439.75 +0.84%
2003 2,579,050 5,914 436.09 -2.31%
2002 2,563,619 5,743 446.39 N/A

YTD new car sales per outlet

Source: SMMT
Total new car sales Total franchised outlets New car sales per outlet % Change
2021 424,559 4,884 86.93 -11.87%
2020 483,520 4,902 98.64 -28.83%
2019 700,993 5,058 138.59 +1.67%
2018 718,489 5,271 136.31 -18.86%
2017 820,016 4,881 168.00 +8.69%
2016 771,780 4,993 154.57 +5.40%
2015 734,588 5,009 146.65 +6.82%
2014 688,122 5,012 137.29 +16.29%
2013 605,198 5,126 118.06 +8.68%
2012 563,556 5,188 108.63 +1.45%
2011 558,336 5,214 107.08 -5.27%
2010 611,548 5,410 113.04 +28.16%
2009 480,358 5,446 88.20 -30.13%
2008 683,349 5,413 126.24 +5.82%
2007 688,476 5,771 119.30 +5.62%
2006 669,206 5,925 112.95 -7.01%
2005 701,505 5,775 121.47 -6.20%
2004 756,005 5,838 129.50 +7.42%
2003 712,940 5,914 120.55 -4.20%
2002 722,706 5,743 125.84 N/A