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Dealer new car sales per franchised outlet

Taking the SMMT's monthly new car registration figures for each of the major manufacturers and the number of new car franchised outlets for each of these in the UK we present here the average registration total for each outlet per month.

Here you'll find all-brand averages over time and can analyse the results by brand.

All-market average new car sales per outlet

Source: SMMT
2019
2018

All-market average new car sales per outlet

AVG Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2019 32.01 16.34 90.99 31.54 36.21 44.72 31.45 18.48 68.54 28.43 31.86 30.49
2018 32.07 15.93 92.39 33.07 37.99 46.32 32.25 18.56 66.67 30.19 31.48 28.56

Top five brands

Jan
2019
Feb
2019
Mar
2019
Apr
2019
May
2019
Jun
2019
Jul
2019
Aug
2019
Sep
2019
Oct
2019
Nov
2019
Dec
2019
Mercedes-Benz UK 96.45 47.94 264.06 92.43 112.74 116.77 94.19 39.38 237.48 88.43 83.85 77.60
Audi 75.06 44.45 244.63 107.36 108.54 124.63 90.54 79.49 110.79 65.89 81.67 75.66
BMW 65.88 47.38 209.17 74.44 85.62 137.83 63.43 33.47 191.96 83.37 80.29 97.36
Volkswagen UK 59.84 36.02 173.46 68.60 70.57 93.49 69.33 51.75 89.64 61.31 69.60 68.31
Toyota (GB) 48.17 14.22 117.27 34.08 40.66 64.03 45.70 23.62 100.33 41.24 35.08 26.55

Bottom five brands

Jan
2019
Feb
2019
Mar
2019
Apr
2019
May
2019
Jun
2019
Jul
2019
Aug
2019
Sep
2019
Oct
2019
Nov
2019
Dec
2019
Lotus 0.39 0.00 1.44 1.17 1.39 3.06 0.71 1.12 2.00 0.76 0.76 0.18
SsangYong 3.41 1.08 7.18 1.85 2.29 2.03 1.37 1.29 6.37 1.48 1.94 1.16
Abarth 2.80 1.14 9.42 2.28 1.95 2.77 2.38 1.24 6.97 2.50 1.72 1.79
Subaru 2.29 0.97 8.32 1.33 1.82 3.30 1.39 0.70 7.11 1.16 2.18 9.83
Lamborghini 2.78 3.78 8.56 2.60 4.00 5.30 4.30 2.50 3.10 3.40 2.91 2.20


New car sales per outlet

To achieve a whole-market view of new car sales per outlet AM has taken the total number of new car sales so far this year and divided by the total number of new car franchised outlets in the UK, giving an average figure per dealership for all brands submitting data to the SMMT.

The year-on-year figures, together with the percentage variation, is given below in a table, from 2012.

Source: SMMT
Total new car sales Total franchised outlets New car sales per outlet % Change
2019 2,310,969 5,379 429.63 -2.25%
2018 2,367,144 5,386 439.50 -12.00%
2017 2,540,617 5,087 499.43 -7.34%
2016 2,692,786 4,996 538.99 +2.58%
2015 2,633,503 5,012 525.44 +6.41%
2014 2,476,435 5,015 493.81 +11.81%
2013 2,264,737 5,128 441.64 +12.11%
2012 2,044,609 5,190 393.95 +5.85%
2011 1,941,253 5,216 372.17 -0.82%
2010 2,030,846 5,412 375.25 +2.47%
2009 1,994,999 5,448 366.19 -6.98%
2008 2,131,795 5,415 393.68 -5.46%
2007 2,404,007 5,773 416.42 +5.24%
2006 2,344,864 5,926 395.69 -6.32%
2005 2,439,717 5,776 422.39 -3.93%
2004 2,567,269 5,839 439.68 +0.84%
2003 2,579,050 5,915 436.02 -2.32%
2002 2,563,619 5,743 446.39 N/A

YTD new car sales per outlet

Source: SMMT
Total new car sales Total franchised outlets New car sales per outlet % Change
2019 2,310,969 5,379 429.63 -2.25%
2018 2,367,144 5,386 439.50 -12.00%
2017 2,540,617 5,087 499.43 -7.34%
2016 2,692,786 4,996 538.99 +2.58%
2015 2,633,503 5,012 525.44 +6.41%
2014 2,476,435 5,015 493.81 +11.81%
2013 2,264,737 5,128 441.64 +12.11%
2012 2,044,609 5,190 393.95 +5.85%
2011 1,941,253 5,216 372.17 -0.82%
2010 2,030,846 5,412 375.25 +2.47%
2009 1,994,999 5,448 366.19 -6.98%
2008 2,131,795 5,415 393.68 -5.46%
2007 2,404,007 5,773 416.42 +5.24%
2006 2,344,864 5,926 395.69 -6.32%
2005 2,439,717 5,776 422.39 -3.93%
2004 2,567,269 5,839 439.68 +0.84%
2003 2,579,050 5,915 436.02 -2.32%
2002 2,563,619 5,743 446.39 N/A