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Dealer new car sales per franchised outlet

Taking the SMMT's monthly new car registration figures for each of the major manufacturers and the number of new car franchised outlets for each of these in the UK we present here the average registration total for each outlet per month.

Here you'll find all-brand averages over time and can analyse the results by brand.

All-market average new car sales per outlet

Source: SMMT
2018
2017

All-market average new car sales per outlet

AVG Jan Feb Mar Apr May Jun Jul Aug Sep Oct
2018 32.11 15.95 92.56 33.11 38.02 46.35 32.27 18.57 66.71 30.22
2017 35.67 16.98 114.90 31.07 37.96 49.56 32.70 15.34 86.13 31.92

Top five brands

Jan
2018
Feb
2018
Mar
2018
Apr
2018
May
2018
Jun
2018
Jul
2018
Aug
2018
Sep
2018
Oct
2018
Mercedes-Benz UK 94.37 47.94 251.47 93.34 105.41 117.54 88.33 38.33 237.49 92.25
Audi 98.38 51.61 249.73 109.46 114.06 121.05 112.17 63.18 114.98 54.06
BMW 60.81 46.19 218.27 62.61 89.24 158.52 68.81 41.37 192.69 78.03
Volkswagen UK 56.41 32.13 172.01 66.40 82.26 105.56 76.19 50.70 74.01 62.12
Land Rover 45.28 12.20 135.41 40.87 53.38 48.98 30.99 17.90 104.28 56.44

Bottom five brands

Jan
2018
Feb
2018
Mar
2018
Apr
2018
May
2018
Jun
2018
Jul
2018
Aug
2018
Sep
2018
Oct
2018
Chevrolet UK 0.33 0.33 5.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Lotus 0.67 0.67 2.00 1.78 1.11 1.11 0.72 1.00 2.06 1.44
Subaru 2.18 0.87 10.01 2.07 3.12 3.58 1.53 1.37 11.20 1.73
SsangYong 3.17 1.10 10.39 2.60 4.31 6.19 2.28 1.07 7.56 2.72
Rolls-Royce Motor Cars 3.25 0.50 8.11 6.86 8.71 5.14 3.00 2.14 3.86 6.43


New car sales per outlet

To achieve a whole-market view of new car sales per outlet AM has taken the total number of new car sales so far this year and divided by the total number of new car franchised outlets in the UK, giving an average figure per dealership for all brands submitting data to the SMMT.

The year-on-year figures, together with the percentage variation, is given below in a table, from 2012.

Source: SMMT
Total new car sales Total franchised outlets New car sales per outlet % Change
2018 2,064,291 5,378 383.84 -22.90%
2017 2,540,617 5,103 497.87 -7.44%
2016 2,692,786 5,006 537.91 +2.62%
2015 2,633,503 5,024 524.18 +6.47%
2014 2,476,435 5,030 492.33 +11.78%
2013 2,264,737 5,142 440.44 +12.08%
2012 2,044,609 5,203 392.97 +5.85%
2011 1,941,253 5,229 371.25 -1.03%
2010 2,030,846 5,414 375.11 +2.59%
2009 1,994,999 5,456 365.65 -6.98%
2008 2,131,795 5,423 393.10 -5.50%
2007 2,404,007 5,779 415.99 +5.20%
2006 2,344,864 5,930 395.42 -6.46%
2005 2,439,717 5,771 422.75 -3.93%
2004 2,567,269 5,834 440.05 +0.84%
2003 2,579,050 5,910 436.39 -2.31%
2002 2,563,619 5,739 446.70 N/A

YTD new car sales per outlet

Source: SMMT
Total new car sales Total franchised outlets New car sales per outlet % Change
2018 2,064,291 5,376 383.98 -13.18%
2017 2,224,603 5,030 442.27 -5.00%
2016 2,330,663 5,006 465.57 +2.83%
2015 2,274,550 5,024 452.74 +6.52%
2014 2,137,910 5,030 425.03 +11.95%
2013 1,952,238 5,142 379.67 +11.49%
2012 1,771,861 5,203 340.55 +5.49%
2011 1,688,038 5,229 322.82 -1.10%
2010 1,767,154 5,414 326.40 +5.63%
2009 1,685,981 5,456 309.01 -12.85%
2008 1,922,771 5,423 354.56 -2.77%
2007 2,107,312 5,779 364.65 +5.19%
2006 2,055,739 5,930 346.67 -5.82%
2005 2,124,377 5,771 368.11 -4.59%
2004 2,250,822 5,834 385.81 +1.14%
2003 2,254,539 5,910 381.48 -2.58%
2002 2,247,369 5,739 391.60 N/A