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Dealer new car sales per franchised outlet

Taking the SMMT's monthly new car registration figures for each of the major manufacturers and the number of new car franchised outlets for each of these in the UK we present here the average registration total for each outlet per month.

Here you'll find all-brand averages over time and can analyse the results by brand.

All-market average new car sales per outlet

Source: SMMT
2020
2019

All-market average new car sales per outlet

AVG Jan Feb
2020 30.54 16.30
2019 32.01 16.34

Top five brands

Jan
2020
Feb
2020
Mercedes-Benz UK 89.76 46.33
Audi 84.87 39.00
BMW 69.50 45.89
Volkswagen UK 59.99 41.81
Skoda Auto 39.10 25.13

Bottom five brands

Jan
2020
Feb
2020
Lotus 0.53 0.12
Subaru 0.68 0.33
Smart 0.33 1.07
SsangYong 1.66 1.29
Abarth 2.42 1.41


New car sales per outlet

To achieve a whole-market view of new car sales per outlet AM has taken the total number of new car sales so far this year and divided by the total number of new car franchised outlets in the UK, giving an average figure per dealership for all brands submitting data to the SMMT.

The year-on-year figures, together with the percentage variation, is given below in a table, from 2012.

Source: SMMT
Total new car sales Total franchised outlets New car sales per outlet % Change
2020 228,862 4,905 46.66 -89.14%
2019 2,310,969 5,378 429.71 -2.25%
2018 2,367,144 5,385 439.58 -12.00%
2017 2,540,617 5,086 499.53 -7.34%
2016 2,692,786 4,995 539.10 +2.58%
2015 2,633,503 5,011 525.54 +6.41%
2014 2,476,435 5,014 493.90 +11.81%
2013 2,264,737 5,127 441.73 +12.11%
2012 2,044,609 5,189 394.03 +5.85%
2011 1,941,253 5,215 372.24 -0.82%
2010 2,030,846 5,411 375.32 +2.47%
2009 1,994,999 5,447 366.26 -6.98%
2008 2,131,795 5,414 393.76 -5.46%
2007 2,404,007 5,772 416.49 +5.24%
2006 2,344,864 5,925 395.76 -6.30%
2005 2,439,717 5,776 422.39 -3.93%
2004 2,567,269 5,839 439.68 +0.84%
2003 2,579,050 5,915 436.02 -2.32%
2002 2,563,619 5,743 446.39 N/A

YTD new car sales per outlet

Source: SMMT
Total new car sales Total franchised outlets New car sales per outlet % Change
2020 228,862 4,891 46.79 -2.99%
2019 242,961 5,038 48.23 +1.99%
2018 244,420 5,169 47.29 -10.37%
2017 257,679 4,884 52.76 +4.12%
2016 253,073 4,995 50.67 +4.99%
2015 241,814 5,011 48.26 +8.38%
2014 223,298 5,014 44.53 +8.50%
2013 210,392 5,127 41.04 +11.67%
2012 190,721 5,189 36.75 -0.30%
2011 192,235 5,215 36.86 -6.87%
2010 214,165 5,411 39.58 +29.52%
2009 166,446 5,447 30.56 -28.60%
2008 231,707 5,414 42.80 +3.28%
2007 239,189 5,772 41.44 +5.20%
2006 233,359 5,925 39.39 -12.02%
2005 258,566 5,776 44.77 -9.56%
2004 289,051 5,839 49.50 +6.52%
2003 274,865 5,915 46.47 -10.74%
2002 298,989 5,743 52.06 N/A