AM Online

Franchised dealer performance 

“Everyone was quiet”.

It’s the call of underperforming managers everywhere at accounts review time. Comparison against other dealers within the industry enables us to not only validate this claim and also spot potential areas of improvement.

In aggregate we can see the overall health of the dealer network in what remains a very low margin industry. We also monitor the direction of travel to see whether things are getting better or worse.

The key ratios enable us to quickly identify areas of underperformance through comparison to our benchmarks and network averages. We can then work with dealers to improve their performance.


Since our foundation 40 years ago, ASE have been the only provider of professional services in the UK to focus 100% on motor retail, working to improve profitability and reduce risk using our exceptional team of automotive specialists.

If you have any queries please contact Emma Illingworth at or 0161 493 1930.

Key Ratio Benchmark
Average dealership profit N/A
Net profit as % of sales 3.0%
Overhead absoprtion 80.0%
Used: new sales 1.5 : 1
Vehicle sales expenses as % gross 50.0%
Sales per salesperson 150.0
Used vehicle stockturn 45.0 days
Return on used car investment 100.0%
Overall labour efficiency 100.0%
Service gross profit % on labour 75.0%
Service expenses as % gross 40.0%
Hours per retail job card 2.5
Parts gross profit % 22.0%
Parts expenses as % gross 40.0%
Parts stockturn 8.0