At 2023’s Automotive Management Live show, Amber Andrews, digital marketing manager at Jardine Motors Group, revealed the small changes dealerships can make to enhance their online presence to result in more enquiries and leads.

Whether it’s improving online listings and the accuracy of profiles online or responding to customer feedback on social media or reviews – Jardine does them all and has the data to prove that it has worked for the group.

Through partnering with online reputation management platform, Reputation, Jardine can manage the customer journey from acquisition through to loyalty.

The dealer group said it began looking at its online listings as a more prominent customer support platform and uses business listings on search engines such as Google, Bing and Apple Maps to provide answers to questions before they are asked by potential customers in a question-and-answer format.

Andrews said: “We started to make sure that our information online was accurate and that it supported customers, giving them the answers before they asked the questions.