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Dealer Tech Guide

Date: 05-12-2018

AM Dealer Technology Guide 2018

Changes to the car buyer's journey to purchase, to their post-purchase engagement with a dealership, and to the margins available from every sale, have led to technology playing a greater part in franchised dealers' business than ever.

Of course, tools and IT systems have long been part of the investment required to operate effectively within a manufacturer's retail network. But there has never been such desire for management information, for on-the-sport monitoring, for streamlining and automation, as there is at present.

With this in mind, we have selected some of the critical technologies dealers can use in their businesses, whether at the front end or in the back-of-house functions, for this first issue of the AM Dealer Technology Guide. 

Tim Rose