The Trade Centre Wales is set to open its second new superstore within nine months, crossing the border for the first time with the opening of a 12 acre, 1,200 car site in the West Midlands.
The new superstore, in Wednesbury, will be re-branded for the English market and will open in early 2017, acting as both retail operation and a central preparation hub for additional stores in the region – suggesting further growth for the group founded in 1999.
The group, privately owned by Chairman Mark Bailey, has grown rapidly, with turnover forecast at over £100 million in 2016.
The Trade Centre Wales said in a statement that it also plans to “invest significantly” in marketing both its car retail and CanCan Car Finance brands in the new year, with campaigns across TV, radio, outdoor, print and digital.
Andy Wildy, director of The Trade Centre Wales, added: “Our financial services division, including CanCan Car Finance will relocate to a brand new facility in December, doubling the capacity ahead of the new site launch and our Training Academy is busy preparing for a new round of recruitment and inductions.
“We recruited 85 staff for our Cardiff North store opening, with only a handful of the team having any prior motor trade experience and their performance has been exceptional”
The business will occupy what is currently a vacant car supermarket facility on Darlaston Rd, Wednesbury.
Andy Coulthurst, chief executive of The Trade Centre Wales, said: “The premises need total reconfiguration to suit our concept and customer centric process, we invest heavily in creating facilities that optimise the customer experience.
“Our recently opened Cardiff North site pioneered our new corporate identity and we are busy retro-fitting Neath and Merthyr ahead of year end.
“We are confident that our first store in the West Midlands will be well received by value-driven car shoppers, and we look forward to the journey of establishing the brands as household names in the region, as Mark has done so successfully here in Wales.”